|Prepared by ChinaScope Financial | Source: National Business Daily
- On March 20, Baidu Inc. (NASDAQ:BIDU) and the online shopping platform, Yihaodian, announced their plan to join hands in deep strategic cooperation initiatives. This year, the companies will collaborate in the areas of resource sharing, bid data application, advertisement, pictures, and mobile clients.
- Yihaodian is Baidu's first JBP strategic partner in the e-commerce field. Joint business planning (JBP) refers to a cooperative mode that allows related parties to jointly carry out marketing and sales activities to achieve win-win via sharing material and human resources. The cooperation between Baidu and Yihaodian is regarded as an innovation in the realm of large customer sales model on the Internet platform.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.