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What "Risk" Means In Investing

There is a recently posted Seeking Alpha article that is something close to "required reading" for those folks who are failing to grasp that "historical earnings projection accuracy" and "current year earning projection spreads" are measures (or what I would call an inputs) for "risk assessment".

If you already believe that accuracy and risk are the same thing - skip the article. But if you don't . . . . .

The article's name is "Investors Think About Risk Differently From The Finance Industry: Why This Matters" and the link is