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Founder and Managing Principal of TBJ Investments, LLC. Currently Investor at Buzzient, Inc. Previously CEO at Buzzient, BionTTech and EBA Systems. Former Associate at Mohr, Davidow Ventures. Investing in early stage software/web/mobile,university commercializations and spin outs. Developing... More
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TBJ Investments, LLC
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The Social Customer
  • More $BA Boeing Dreamliner Aftereffects 1 comment
    Feb 16, 2013 1:26 PM

    There's more evidence of $BA Boeing brand damage after the battery debacle. Some of this has been listed in a previous post on the Buzzient blog:


    Since this original post, there's been a lot of noise about various aircraft fleets delaying purchase of 787's or even shopping for alternative airframes. If we take a look at Buzzient sentiment analytics for the last month, we can see this clear divergence for the 787 product line, where sentiment drops appreciably when compared to other Boeing products:

    (click to enlarge)

    The dramatic drop in the red line (787 model) corresponds to the time period where it became known how bad the battery problems are. Since that time, Boeing announced decent results, but we can see in the social sentiment charts a lingering gap in product sentiment. Will this show up in delayed orders in subsequent quarters? I think prudent traders, using this Buzzient data alongside other measures would advise a HOLD on $BA.

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

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    Author’s reply » Another example of using @Buzzient patented social media sentiment analytics to understand $BA Boeing price movements.
    17 Feb 2013, 10:28 AM Reply Like
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