Adams Golf's HITfit App Revolutionizes Hybrid and Iron Set Fitting
PLANO, Texas, Dec. 2, 2011 (GLOBE NEWSWIRE) -- Adams Golf (ADGO) (Nasdaq:ADGF), the maker of the #1 Hybrids on the PGA, Champions and Nationwide Tours, introduces HITfit a free, internet based application that will allow club fitters to better assist golfers with their set composition. The application can take the data from only a few swings with a 6-iron and provide guidance to the fitter on how many hybrids and irons that golfer should be playing to provide the optimal yardage gapping possible and overall set performance.
HITfit can be used in one of two ways. It can be used to be fit for an entire set of Adams Golf clubs including fairway woods, hybrids and irons. Secondly, the app can be used by a fitter to provide guidance on where to integrate hybrids most optimally into a golfer's current bag and which hybrid design best suits the golfer's game.
HITfit not only takes a lot of the guesswork out of the fitting process, it also allows the fitting process to be completed in a matter of minutes. The app uses launch data from three or four good contacts with the golfer's 6-iron -- carry distance, handicap, ball speed, launch angle and back spin. It compares this data with thousands of previous player tests to produce the optimal set composition.
"Our commitment to innovation and our leadership position in the hybrid and hybrid-iron categories led to the development of HITfit," said Chip Brewer, President and CEO of Adams Golf. "By now, almost all golfers realize that they should be using hybrids instead of long irons; however, most of us are confused as to the optimal transition point from irons to hybrids for them specifically. We also know that this transition point may change over time. HITfit solves this problem in a quick and technically correct manner. Fitting is the future of the golf industry and HITfit will be the leading tool for fitting hybrids into iron sets."
The HITfit app ( www.adamsgolf.com/hitfit/ ) can be accessed by a fitting professional using the web browser on their computer or web enabled smart phone or tablet. Beginning in 2012, consumers can log onto the Adams Golf website ( http://www.adamsgolf.com/company/retailers.php ) to find a HITfit Certified fitting center in their area.
Adams Golf (Nasdaq:ADGF), the producer of the #1 Hybrid on Tour, is driven to produce innovative products to allow golfers of all skill levels enjoy the game of golf. Adams Golf produces and sells golf equipment under the Adams Golf, Tight Lies and Yes! Putters brands. For more information, please visit www.adamsgolf.com or shop.adamsgolf.com.
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Source: Adams Golf 2011 GlobeNewswire, Inc.