Asian Operator Offers Personalization With Evolving Systems' Dynamic SIM Allocation Solution
ENGLEWOOD, CO -- (MARKET WIRE) -- 01/05/12 --
- Mobile number choice, language and tariff plan selection performed by subscriber during activation on their own handset
Evolving Systems, Inc. (EVOL) (NASDAQ: EVOL), a leading provider of software solutions and services to the wireless, wireline and cable markets, today announced that an Asian wireless operator has selected the Company's Dynamic SIM Allocation" (DSA) solution.
The operator selected DSA as part of a strategy to promote new and innovative services to a very competitive pre-paid market. Using DSA, new subscribers will be able to choose their own phone number via their handset during the activation -- the first time this has been offered. In addition, they will be able to select their preferred language and tariff plans through the on-screen menu options. In the future, it is expected that promotions will be offered to subscribers based on location and type of device used.
For the operator, DSA will create a new revenue stream by enabling them to charge for special or golden numbers, with the value being collected via the normal reload process.
The SIM card distribution channel will also be streamlined through the introduction of a generic SIM card suitable for use across any region, therefore improving availability for new activations.
"Our DSA product continues to do very well in the high growth Asian markets. The order will enable this operator to expand their presence in a highly competitive and strategically important pre-paid market by enhancing the personalization of services they offer their subscribers," said Thad Dupper, CEO at Evolving Systems. "DSA is expected to have a positive impact on pre-paid ARPU and churn and brings to 11 the number of operators who have selected DSA as their new standard for SIM card activation."
About Evolving Systems®
Evolving Systems, Inc. (NASDAQ: EVOL) is a provider of software and services to 50 network operators in over 40 countries worldwide. The Company's product portfolio includes market-leading activation products that address subscriber service activation, SIM card activation, mobile broadband activation as well as the activation of connected devices. Founded in 1985, the Company has headquarters in Englewood, Colorado, with offices in the United Kingdom, India and Malaysia. Further information is available on the web at www.evolving.com.
This news release contains "forward-looking statements" within the meaning of the United States' Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Specifically, Evolving Systems' statements about the impact and ability of Evolving Systems' DSA solution to handle future needs of customers and DSA's success in Asian markets are forward-looking statements. Readers should not place undue reliance on these forward-looking statements, and Evolving Systems may not undertake to update these forward-looking statements. Actual results could differ materially because of many factors, such as internal budgeting changes of customers, the impact of competition and the general state of the telecommunications industry. For a more extensive discussion of Evolving Systems' business, please refer to the Company's Form 10-K filed with the U.S. SEC on March 8, 2011, as well as subsequently filed Forms 10-Q, 8-K and press releases and the Company's website at www.evolving.com.
CONTACTS Investor Relations Jay Pfeiffer Pfeiffer High Investor Relations, Inc. 303.393.7044 Email Contact Evolving Systems Sarah Hurp Marketing Manager +44 (0)1225 478060 Email Contact Press Relations Hayley Goff/Chris Harris The Whiteoaks Consultancy +44 (0)1252 727313 Email Contact
Source: Evolving Systems