Dorman Products Launches HD Solutions(TM) Brand of New to the Heavy Duty Aftermarket Parts
COLMAR, PA -- (MARKET WIRE) -- 01/17/12 -- Dorman Products, Inc. (DORM) today announced the launch of its HD Solutions" brand of New to the Heavy Duty Aftermarket Parts. This new product offering provides coverage for class 4-8 heavy vehicles in a variety of areas including (but not limited to) Coolant Tubes, Door Handles, Fluid Reservoirs, Lighting, Hood Components, Window Regulators, Wiper Transmissions, and many others.
"We are all very excited for the opportunity to bring our new product development process, engineering capabilities and quality focus to the Heavy Duty market," said Steven Berman, Dorman's CEO. "For Dorman, the HD Solutions" launch represents the culmination of many years of research, planning and cutting edge product development."
In addition to the heavy duty parts offering, Dorman is introducing several selling and training tools designed to support the launch of the HD Solutions" brand. The new HD Solutions" website (www.DormanHDSolutions.com) offers instant access to comprehensive product detail in addition to a groundbreaking year\make\model parts search, enhanced by Google" search functionality. Available now, the new HD Solutions" catalog features complete product detail, full color images, multiple indexes and tech tips. Visit the HD Solutions" website to view the catalog electronically, or contact Dorman Customer Service (HDSolutions@DormanProducts.com) to obtain a printed copy.
Dorman's HD Solutions" brand will be unveiled at next week's HDAW Show (booth #521) in Las Vegas, NV. "Our booth provides a wonderful opportunity to showcase the innovation behind all of the products that HD Solutions" now offers the Heavy Duty market," said Scott Donnelly, Dorman's Director of Heavy Duty Sales. "This new line offers more than just replacement parts, it focuses on providing unique benefits exclusive to our offering. Features such as re-engineered parts aimed at increasing durability, complete kits that yield time and cost savings, and products that enable Technicians to replace just the failed piece rather than an entire assembly drive home the value that the HD Solutions" line offers."
Additional information on the new Dorman HD Solutions" product offering can be obtained on www.DormanHDSolutions.com or through Customer Service at 855-792-1183.
About Dorman Products
Dorman Products, Inc. is a leading supplier of Dealer "Exclusive" automotive replacement parts, heavy vehicle replacement parts, automotive hardware, brake products, and household hardware to the Automotive and Heavy Duty Aftermarkets and Mass Merchandise markets. Dorman products are marketed under the Dorman®, OE Solutions", HD Solutions", HELP!®, AutoGrade", First Stop", Conduct-Tite®, renew®, TECHoice®, Symmetry® and Scan-Tech® brand names.
Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date hereof. Factors that could cause actual results to differ materially include, but are not limited to, those factors discussed in Dorman's Annual Report on Form 10-K for period ended December 25, 2010, under Item 1A - Risk Factors.
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Source: Dorman Products Inc.