Humana Extends Partnership with Video Game Leader UBISOFT® by Offering Rewards for Healthy Gaming
Players can earn Vitality Points" for improving their health through Your Shape®: Fitness Evolved and Your Shape®: Fitness Evolved 2012, Ubisofts breakthrough fitness games
LOUISVILLE, Ky.--(BUSINESS WIRE)-- Humana Inc. (HUM), one of the nations leading health care companies, announced today that it is extending its partnership with video game leader Ubisoft by offering rewards for healthy gaming.
Through its revolutionary wellness and loyalty solution, HumanaVitalitySM, HumanaVitality members are now able to seamlessly earn Vitality Points" for exercising using Ubisofts breakthrough fitness games, Your Shape®: Fitness Evolved and Your Shape®: Fitness Evolved 2012, available exclusively on Kinect" for Xbox 360®. This partnership marks the first time a fitness video game has been integrated with a health care solution in this way.
This agreement furthers Humanas commitment to making fun things healthy and healthy things fun, said Shankar Ram, Vice President of Innovation for Humana. By integrating with Your Shape, HumanaVitality members can automatically earn Vitality Points that may be redeemed for items such as electronics and hotel stays. These types of aspirational incentives will motivate and encourage people to make healthier choices.
Your Shape: Fitness Evolved 2012 features three Humana -sponsored workout programs:
- Strengthen Your Heart focused on high blood pressure
- Active Kids targeted at preventing childhood obesity
- Aging With Grace designed to help seniors with mobility and agility
HumanaVitality members can automatically begin earning points on Monday, March 26. To log their data, members will link their personalized Humana Fit account to the Your Shape Center, an online component of the Xbox Kinect game. Similar to Humana Fit which is a free, interactive web platform the Your Shape Center will help people reach their health potential with exercise tracking. Following the one-time setup, all activities logged via Your Shape will automatically transfer workout data for HumanaVitality and Humana Fit members.
Now HumanaVitality members will receive 15 Vitality Points per day for burning at least 200 calories while playing Your Shape, which equals a 30-to-60 minute workout, said Joe Woods, CEO of HumanaVitality. Through this program, we are offering a total health solution that combines gaming, rewards and self-tracking by creating a motivating, personalized experience.
While only HumanaVitality members can earn Vitality Points through the video game, anyone can synch their Humana Fit account to Your Shape 2012 in order to monitor calories burned in real-time. This functionality will help people view their progress and keep their momentum and motivation high.
HumanaVitalitySM, headquartered in Chicago, is a joint venture between Humana and Discovery Holdings, Ltd. Humana partnered with Discovery because of its 13 years of worldwide experience using behavioral, clinical and actuarial science to motivate individuals to make healthier choices. By integrating rewards with health, HumanaVitality provides the tools and support necessary to help Humana members live healthier lives and furthers Humanas Dream to Help People Achieve Lifelong Well-BeingSM. Today HumanaVitality has more than one million members who are enhancing their well-being through a comprehensive integrated approach to lifestyle improvement.
Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.
More information regarding Humana is available to investors via the Investor Relations page of the companys web site at www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission filings
- Most recent investor conference presentations
- Quarterly earnings news releases
- Replays of most recent earnings release conference calls
- Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors)
- Corporate Governance information
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. To learn more, please visit www.ubisoftgroup.com.
© 2011 Ubisoft Entertainment. All Rights Reserved. Your Shape logo, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.
Humana Corporate Communications
Jim Turner, 502-580-3221
Source: Humana Inc.Copyright Business Wire 2012