Doremus Does It Again
NEW YORK, March 15, 2012 /PRNewswire/ -- Doremus, the global business communications specialist, has been named, yet again, "top agency" by BtoB magazine.
BtoB magazine, a Crain publication, is "the magazine for marketing strategists," and is considered the premier publication in business marketing and communications. Its "top agency" competition is based on several criteria, including new business won during the prior year, new campaigns launched, case studies from new campaigns with results reached, as well as awards, acquisitions, and employee initiatives.
"To be named 'top agency' by BtoB twice in the past three years is a considerable honor," said Carl Anderson, CEO of Doremus. "It recognizes the caliber of work we are doing on behalf of our clients to help them advance their business goals."
During 2011, Doremus' award-winning campaigns were many, most notably: A film created for Corning Incorporated called "A Day Made of Glass." It was posted on YouTube and within weeks became "the most watched corporate video in history." "A Day Made of Glass" has received over 17 million views to date. A campaign for Owens-Illinois called "Glass Is Life" received a "Best" award from BtoB magazine for "best integrated campaign."
"Our approach is less about advertising," Anderson continued, "and more about being a marketing communications consultancy. It's about the business of the brand aligning communications against our clients' key business objectives and helping to deliver on those."
About Doremus (http://www.doremus.com) is a specialist in a world of generalists. With offices in major business centers: New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is a part of the Omnicom Group Inc. (OMC) (www.omnicomgroup.com).
About Diversified Agency Services - Diversified Agency Services (DAS), a division of Omnicom Group Inc. (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About the Omnicom Group, Inc. (www.omnicomgroup.com).
Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.