Cobra Gets Out There With Outdoor Enthusiasts and Key Outdoor Retailers as Sponsor of Backpacker Magazine's 2012 'Get Out More' Tour
CHICAGO, IL -- (Marketwire) -- 04/12/12 -- Cobra Electronics Corporation (COBR) (NASDAQ: COBR), a leading designer and marketer of award-winning consumer electronics and outdoor products, today announced its sponsorship and participation in Backpacker magazine's 12th annual Get Out More Tour, an interactive mobile media and education outreach program designed to inspire readers and encourage participation in active outdoor pursuits. The Get Out More Tour makes stops at 64 locations including outdoor retailers and trail festivals across 36 states.
The Get Out More Tour collaborates with specialty outdoor retailers who share the same education and outreach ethic with their customers. At each retail stop, the tour team will conduct a 75-minute seminar/workshop on trip planning, choosing the right outdoor gear and apparel, safety in the outdoors and more. Throughout the course of the tour's 64 stops across North America, select Cobra Electronics products geared towards outdoor and automotive enthusiasts will be highlighted and demonstrated to an expected audience of up to 300 consumers per location. They include:
Cobra MicroTalk® CXT225 20-Mile Radio
The powerful Cobra CXT225 is a full-featured GMRS two-way radio offering an extended range of up to 20 miles, plus the safety of NOAA All Hazards Alerts providing loud audible alerting in the event of a weather alert or other emergency.
Cobra MR HH425 VHF/GMRS Marine Radio
The HH425 is a professional quality VHF radio and also the world's first combination VHF/GMRS radio, featuring Cobra's exclusive Rewind-Say-Again" feature, GMRS Channel Dual-Band functionality, and S.A.M.E. Weather Alert Filtering.
Cobra XRS 9970G Maximum Performance Radar Detector
The XRS 9970G provides total protection, detecting all 15 radar/laser bands, along with a GPS Locator and Lifetime updates to the AURA" Database of verified Speed and Red Light Camera locations, dangerous intersections, and reported Speed Trap locations.
Cobra Hi Beam Series 60 LED Light Bar
This breakthrough in portable lighting provides super bright illumination, up to 4 hours of use on a single charge with 100,000 hour LED life, magnetic mount, 360° swivel hook, a NiMH internal rechargeable battery and is weather resistant.
Cobra CJIC250 Jumpstarter/Powerpack/Compressor
With plenty of power to jump start most vehicles, power up small appliances and fill flat tires, the CJIC features a 100 Watt AC Power Inverter, a 260 PSI compressor and 12V and 5V power outputs, and a super-bright LED light for emergencies.
Cobra Microport 130 Watt Power Inverter
This compact and powerful inverter provides household power, with a swiveling 12 V DC accessory port plug that converts your vehicle's cigarette lighter into 120 Volt AC household power -- ideal for using/charging most laptops, MP3 players, mobile phones, and many more USB devices.
Cobra is sponsoring each of the tour's 64 stops, which take place from April through December. For a complete list of Get Out More Tour events and locations, please visit http://www.backpacker.com/getoutmore.
In April 2011, The American Society of Magazine Editors (ASME) has nominated BACKPACKER as one of five finalists for the 2011 Magazine of the Year award, which honors excellence across print, digital, and mobile media. This recognition is the highest honor available in the media industry. BACKPACKER also received a nomination for General Excellence in print.
About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.
Media Contacts: Susan Donahue Skyya Communications (646) 454-9378 Email Contact Chris Kooistra Cobra Electronics (773) 307-8386 Email Contact
Source: Cobra Electronics