Launch of New Smart Balance(R) Spreadable Butters
PARAMUS, N.J., May 8, 2012 (GLOBE NEWSWIRE) -- Butter just got better. Smart Balance (SMBL) , the maker of great tasting heart-healthier products, is introducing a new line of creamy spreadable butters that are now available in grocery stores nationwide.
Tasting like regular butter but with 40 percent less saturated fat, Smart Balance ® Spreadable Butter is made using a unique blend of butter and canola oil, plus EPA/DHA & ALA Omega-3s and a naturally sourced ingredient, plant sterols, that helps block the cholesterol in the butter.
"We're excited to produce another flavorful, high quality product in support of those seeking a heart healthier lifestyle," said Steve Hughes, Smart Balance chairman and chief executive officer. "These spreadable butters combine great taste with added benefits in a soft butter that's easy to spread."
Three varieties of the heart-healthier spreadable butters are available to suit a range of tastes and diets:
- Smart Balance ® Butter & Canola Oil Blend
- Smart Balance ® Light Butter & Canola Oil Blend
- Smart Balance ® Butter & Canola and Extra Virgin Olive Oil Blend
The spreadable butters come in 7.5 ounce containers marked with the signature Smart Balance ® logo and are available on grocer's shelves now. To find stores that carry the spreadable butter and other Smart Balance ® products, visit http://www.smartbalance.com/productlocator .
"This is truly a unique product in the marketplace," said registered dietician Tammi Hancock. "Smart Balance ® Spreadable Butter has absolutely no hydrogenated or partially hydrogenated oils, is zero grams trans fat naturally and unlike regular butter, it has a naturally sourced ingredient that helps block the cholesterol in the butter."
About Smart Balance, Inc.
Smart Balance, Inc. (Nasdaq:SMBL) is committed to providing superior tasting, solution-driven products in every category it enters. The company's health and wellness platform consists of four trusted brands, each targeting a specific consumer need: Smart Balance for heart healthier diets; Glutino for gluten-free diets; Earth Balance for plant-based diets; and Bestlife for weight management. The company markets the Smart Balance line of products, which include Smart Balance ® Buttery Spreads, Enhanced Milks, Buttery Sticks, Peanut Butters, Microwave Popcorn, Cooking Oils, Light Mayonnaise Dressings and Non-Stick Cooking Spray. The company markets Glutino products, a trusted pioneer and leader in the gluten-free category, with a wide variety of great-tasting gluten-free foods consumers can trust across a number of product categories, including Glutino® Gluten-Free Pretzels, Pizzas and Bread. The company markets the Earth Balance line of non-GMO, plant-based products, which include Earth Balance® Buttery Spreads, Nut Butters, Soy Milks, Vegan Mayo Dressings and Sandwich Spreads and Organic Coconut Spread. The company also markets weight management products, including Buttery Spreads and Sticks, under the Bestlife" brand. For more information about Smart Balance, Inc., please visit www.smartbalance.com .
CONTACT: Media Contact: Pam Gorsuch/Madeline LaFave TBC Public Relations 410-986-1219/1275 email@example.comfirstname.lastname@example.orgSource: Smart Balance, Inc. 2012 GlobeNewswire, Inc.