Mobile Mini® Launches Advertising Campaign to Support New Long-Distance Moving & Storage Offerings
Wayne Gretzky Cutout Makes Humorous Cameo in New TV Spot
TEMPE, Ariz.--(BUSINESS WIRE)-- This week Mobile Mini (MINI), the world's leading provider of portable storage solutions, will launch a new advertising campaign touting its new long-distance moving services and secure storage centers.
Created by independent San Francisco advertising agency Venables Bell & Partners, Wayne opens in the living room of a couple who are moving out of their house. The commercial chronicles their battle as they pack their household possessions in a Mobile Mini storage container. At the center of the battle is the husbands prized Wayne Gretzky life-size cardboard cutout. The wife goes to extreme measures to make sure Wayne doesnt follow them to their new home.
The increasing demand from our customers and prospects requesting off-site storage and long-distance moving services was the catalyst behind expanding our product offerings, said Pete Buchner, Mobile Minis Vice President Marketing. Through several research studies, weve found consumers are increasingly frustrated with the lack of service and the hassles they experience with long-distance movers and self-storage companies. Weve long admired VB&Ps creative work and considered them the best partner to position Mobile Mini as the answer to consumers and businesses searching for convenient, affordable and secure moving and storage solutions. This is just the beginning of a fully integrated marketing effort as we expand our footprint nationally.
Beginning today, Wayne will start airing in Phoenix, AZ and three weeks later in Denver, Jacksonville, Atlanta, Minneapolis, Austin and San Diego. The spot will be seen during the NBA Playoffs, Stanley Cup Playoffs and on popular TV programming like Dancing with the Stars, Law & Order SVU, Glee, Billboard Music Awards, The Big Bang Theory and Americas Got Talent. The commercial will also be featured on a variety of shows on Hulu.
Founded in 2001, Venables Bell & Partners is an independent San Francisco advertising agency. Named by Advertising Age as one of the top-ten A-list agencies in the country, VB&P is privileged to work with Mobile Mini, eBay, Audi of America, Google, Slim Jim, Orville Redenbachers, ConocoPhillips, PG&E and Barclays, among others. To learn more, visit www.venablesbell.com.
About Mobile Mini
Founded in 1983, Mobile Mini, Inc. provides a variety of convenient, affordable and secure storage, mobile office and long-distance moving solutions to businesses, institutions, organizations and consumers. With 134 locations in the United States, United Kingdom, Canada and the Netherlands and a fleet of approximately 236,600 portable storage and office units, Mobile Mini is the world's leading provider of portable storage solutions. Mobile Mini offers customers a wide range of portable storage containers and mobile offices in varying lengths and widths with an assortment of unique and proprietary features such as the patented Tri-Cam Locking System®, ContainerGuard Lock®, multiple easy-opening ground-level door options and over 100 different configurations. Mobile Mini went public in 1994, is included in the Russell 2000® and 3000® Indexes and the S&P SmallCap Index, and trades on NASDAQ under the symbol MINI. To learn more, visit http://www.mobilemini.com/.
Venables Bell & Partners
Meredith Vellines, 415-962-2989
Senior Communications Manager
Mobile Mini, Inc.
Pete Buchner, 480-477-0309
Vice President Marketing
Source: Mobile Mini, Inc.Copyright Business Wire 2012