Acorn International Reports First Quarter 2012 Financial Results
SHANGHAI, China, May 23, 2012 (GLOBE NEWSWIRE) -- Acorn International, Inc. (ATV) ("Acorn" or the "Company"), a media and branding company in China engaged in developing, promoting and selling products through extensive direct and distribution networks, today announced its unaudited financial results for the quarter ended March 31, 2012.
Summary Financial Results for the First Quarter of 2012:
- Net revenues were $68.1 million, down 18.9% from $84.0 million for the first quarter of 2011.
- Gross profit was $30.7 million, down 17.0% from $37.0 million for the first quarter of 2011.
- Gross margin increased 110 basis points to 45.1% from 44.0% for the first quarter of 2011.
- Operating loss was $4.1 million, compared to operating income of $1.7 million for the first quarter of 2011.
- Net loss attributable to Acorn was $2.3 million, compared to net income of $0.9 million for the first quarter of 2011.
- Diluted loss per American Depositary Share ("ADS") was $0.08, compared to earnings per ADS of $0.03 for the first quarter of 2011.
"Revenues declined in the first quarter of 2012 primarily due to fewer mobile phone sales resulting from a decrease in existing phone model sales and the delayed launch of new feature phones. As China's mobile phone market transitions from feature phones to smart phones over the next few years, we intend to offer mobile phone products in both categories. We plan to introduce two smart phone models in the second quarter of 2012. Also adversely impacting our revenues during the quarter was an increase in media prices. As a result, we reduced the total amount of TV advertising airtime by focusing on TV channels with the most effective media utilization and ceased cooperation with less effective TV channels," said Mr. Don Yang, CEO of Acorn International. "At the same time, our fitness products, including the Yierjian abdominal trainer, continued to perform well and we are currently testing several new fitness products for full-scale sales and marketing programs in the second and third quarters of 2012. Meanwhile, we will introduce new cosmetic products and begin testing new electronic learning products with mobile Internet interactive features in the second and third quarters of 2012."
Business Results for the First Quarter of 2012:
Sales of mobile phones, being the best selling product line in the quarter, generated revenues of $16.6 million, representing 24.4% of total revenues, in the first quarter of 2012. Mobile phone sales declined 58.3% from the first quarter of 2011, primarily due to a decrease in existing phone model sales as well as the delayed launch of new feature phones. The Company intends to introduce two smart phone models in the second quarter of 2012.
Sales of fitness products performed well in the first quarter of 2012 and generated revenues of $15.0 million, representing 22.0% of total revenues. The Company expects the fitness product line to remain one of its major revenue drivers in 2012.
- Other direct sales platforms, represented by third-party bank channels, outbound calls, catalogs and Internet sales declined 35% in the first quarter of 2012 as compared to the first quarter of 2011. The decline in other direct sales was primarily due to lower sales from third-party bank channels as the Company ceased its cooperation with certain banks where sales through these bank channels were unprofitable.
First Quarter 2012 Results:
Total net revenues were $68.1 million for the first quarter of 2012, a decrease of 18.9% from $84.0 million for the first quarter last year. Direct sales contributed to 76.2%, or $51.9 million, of the total net revenues for the first quarter of 2012, a decrease of 15.2% from $61.2 million for the same period last year, mainly due to a decrease in sales generated by existing mobile phone models and the delayed launch of new feature phones, as well as slower sales of the cosmetics and collectible products.
Distribution sales net revenues decreased 28.7% year-over-year to $16.2 million from $22.8 million for the first quarter of 2011, primarily due to slower sales of electronic learning products as a result of lower market demand for traditional electronic dictionaries and electronic devices with video teaching functions.
The table below summarizes the gross revenues of the Company for the first quarter of 2011 and 2012, broken down by product categories:
|2012 Q1||Sales||2011 Q1||Sales|
|Electronic learning products||14,077||20.62||19,910||23.66|
|Total gross revenues||68,271||84,172|
Cost of sales for the first quarter of 2012 was $37.4 million, representing a 20.3% decrease from $47.0 million for the first quarter of 2011, primarily due to the decrease in sales.
Gross profit for the first quarter of 2012 was $30.7 million, a decrease of 17.0% as compared to $37.0 million for the first quarter of 2011. Gross margin was 45.1% in the first quarter of 2012, as compared to 44.0% in the same period in 2011. The increase in gross margin was largely due to a shift in product mix toward fitness products sales, which generally have higher margins.
Advertising expenses were $15.8 million for the first quarter of 2012, down 4.7% from $16.6 million for the first quarter of 2011. Gross profit over advertising expenses, a benchmark Acorn uses to measure return on its multiple sales platforms, was 1.94 in the first quarter of 2012, down from 2.22 in the first quarter of 2011. The decline was primarily as a result of higher media prices in the first quarter of 2012.
Other selling and marketing expenses increased 10.1% to $13.3 million from $12.1 million for the first quarter of 2011. The increase was mainly due to larger contribution of fitness products to total revenues, which have higher delivery costs, and an increase in labor costs of sales and marketing personnel.
General and administrative expenses were $6.5 million for the first quarter of 2012, representing a 8.1% decrease from $7.1 million in the first quarter of 2011. The decrease was largely due to the bad debt provision. Since the Company stopped selling "Uking" branded mobile phones through its distribution platform, it had additional bad debt provisions on accounts receivables from distributors in the first quarter of 2011.
Other operating income, net, was $0.8 million for the first quarter of 2012, as compared to $0.5 million in the first quarter of 2011.
As a result, operating loss was $4.1 million, as compared to operating income of $1.7 million in the first quarter of 2011.
Other income, primarily from interest income, was $1.0 million, as compared to $0.2 million in the first quarter of 2011.
Share-based compensation was $55,162 for the first quarter of 2012, as compared to $39,639 in the first quarter of 2011.
The Company recorded an income tax benefit of $0.8 million in the first quarter of 2012 as compared to income tax expense of $1.0 million in the first quarter of 2011.
Net loss attributable to Acorn was $2.3 million, as compared to net income of $0.9 million in the first quarter of 2011.
Diluted loss per American Depositary Share ("ADS") was $0.08, as compared to earnings per ADS of $0.03 for the first quarter of 2011.
As of March 31, 2012, Acorn's cash and cash equivalents, including restricted cash and short-term investments, totaled $122.6 million, as compared to $122.7 million as of December 31, 2011.
Fiscal Year 2012 Business Outlook:
In fiscal year 2012, Acorn intends to further enhance its direct sales platforms and improve the effectiveness of its media spending, thereby generating strong interest in its brands, improving its conversion rate and driving repeat sales. Acorn plans to further diversify its product offerings by introducing smart phones, extending its popular line of fitness products and introducing other new products. Acorn also plans to enhance its human resources, especially in areas of data analysis and customer relationship management, to help tailor products and services to both existing and new customers. Acorn intends to build up new sales channels for its own branded products on the platforms of China's leading e-Commerce companies. At the same time, the management team remains focused on controlling costs and continuously improving operations to enhance bottom line performance.
For the full year 2012, the Company affirms its guidance for revenues between $380 million and $400 million and net income between $6 million and $8 million.
These estimates are subject to change. Also, Acorn reminds investors that its operating results in each period vary significantly as a result of the mix of products sold in the period and the platforms through which they are sold. Therefore, the operating results for interim periods are not necessarily indicative of results that may be expected for any other interim period or for the full year. Consequently, in evaluating the overall performance of Acorn's multiple sales platforms in any period, management also considers metrics such as operating margin and gross profit return on advertising expenses.
Conference Call Information
The Company will host a conference call at 8:00 a.m. ET on May 23, 2012 (8:00 p.m. Beijing Time) to review the Company's financial results and answer questions. You may access the live interactive call via:
-- 1866 549 - 1292 (U.S. Toll Free)
-- 800 876 8626 (China Toll Free)
-- +852 3005 2050 (International)
-- Passcode: 551043#
Please dial-in approximately 10 minutes in advance to facilitate a timely start.
A replay will be available for 30 days immediately after the call ends and may be accessed via:
-- 1866 753 0743 (U.S. Toll Free)
-- +852 3005 2020 (International)
-- Conference Reference: 159399#
A live and archived webcast of the call will be available on the Company's website at http://ir.chinadrtv.com . To listen to the live webcast, please go to the Company's website at least fifteen minutes prior to the start of the call to register, download and install any necessary audio software.
About Acorn International, Inc.
Acorn is a media and branding company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV airtime, and other direct sales platforms and a nationwide distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels. Acorn's other direct sales platforms include catalogs, third-party bank channels, outbound telemarketing center and e-commerce websites. Acorn has built a proven track record of developing, promoting and selling proprietary-branded products, as well as products from established third parties. For more information, please visit http://ir.chinadrtv.com .
The Acorn International, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10897
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains "forward-looking statements," including, among other things, Acorn's anticipated operating results for 2012; Acorn's marketing strategy, including any new product introductions or improvements to its direct sales platform; any continued or sustained improvement in sales of Acorn's mobile phones, fitness products or electronic learning products; the Company's ability to successfully introduce new products and services as planned; the ability for the fitness product line to become a major revenue driver in 2012; the Company's ability to further diversify its product offerings; and the Company's ability to further enhance its direct sales platform and improve effectiveness of its media spending. These forward-looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. Acorn's business may not improve in the remainder of 2012 and the Company may fail to meet the operating results expectations. In particular, the operating results of the Company for any period are impacted significantly by the mix of products and services sold by the Company in the period and the platforms through which they are sold, causing the operating results to fluctuate and making them difficult to predict. In addition, a substantial portion of the Company's revenues was generated from the sales of "Gionee" branded mobile phones. The Company may not be able to maintain the sales and margin of such products at current level in the event that there is a change in the customers' preference, which may results in a material adverse impact on the Company's results of operations and financial conditions.
Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: the Company's ability to effectively consolidate the distribution channels, the Company's ability to successfully improve or introduce new products and services, including to offset declines in sales of existing products and services; the Company's ability to stay abreast of consumer market trends and maintain the Company's reputation and consumer confidence; the Company's ability to execute and maintain a successful market strategy, continued access to and effective usage of TV advertising time and pricing related risks; relevant government policies and regulations relating to TV media time and TV direct sales programs, including the new SARFT regulations and actions that may make TV media time unavailable to the Company or require the Company to suspend or terminate a particular TV direct sales program; potential unauthorized use of the Company's intellectual property; potential disruption of the Company's manufacturing processes; increasing competition in China's consumer market; the Company's U.S. tax status as a passive foreign investment company; and general economic and business conditions in China. The financial information contained in this release should be read in conjunction with the consolidated financial statements and notes thereto included in the Company's 2011 annual report on Form 20-F filed with Securities and Exchange Commission on April 23, 2012. For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 6 of the Company's Form 20-F for the fiscal year ended December 31, 2011. The Company's actual results of operations for the first quarter of 2012 are not necessarily indicative of its operating results for any future periods. Any projections in this release are based on limited information currently available to the Company, which is subject to change. Although such projections and the factors influencing them will likely change, the Company will not necessarily update the information. Such information speaks only as of the date of this release.
Statement Regarding Unaudited Interim Financial Information
The condensed, consolidated financial statements included herein are unaudited. These statements include all adjustments (consisting of normal recurring accruals) that we considered necessary to present a fair statement of our results of operations and financial position. The results reported in these condensed, consolidated financial statements should not be regarded as necessarily indicative of results that may be expected for the entire year. It is suggested that these condensed, consolidated financial statements be read in conjunction with the financial statements and notes thereto included in our 2011 consolidated financial statements.
|ACORN INTERNATIONAL, INC.|
|CONDENSED CONSOLIDATED BALANCE SHEETS|
|(In US dollars)|
|December 31, 2011||March 31, 2012|
|Cash and cash equivalents||111,180,139||111,345,210|
|Accounts receivable, net||16,693,959||16,044,244|
|Prepaid advertising expenses||11,654,922||9,432,917|
|Other prepaid expenses and current assets, net||9,928,245||8,364,678|
|Deferred tax assets, net||3,465,795||3,469,429|
|Total current assets||197,362,277||184,303,062|
|Prepaid land use right||8,105,061||8,070,407|
|Property and equipment, net||29,803,901||29,220,707|
|Acquired intangible assets, net||2,126,596||2,044,067|
|Investments in affiliates||6,794,955||6,802,080|
|Other long-term assets||1,482,881||1,006,149|
|Liabilities and equity|
|Accrued expenses and other current liabilities||18,910,178||15,410,531|
|Income taxes payable||3,603,813||2,107,480|
|Total current liabilities||47,950,105||35,784,431|
|Deferred tax liability||831,006||831,877|
|Acorn International, Inc. shareholders' equity:|
|Additional paid-in capital||160,632,659||160,687,682|
|Accumulated other comprehensive income||30,320,856||30,507,247|
|Treasury stock, at cost||(11,463,946)||(11,463,946)|
|Total Acorn International, Inc. shareholders' equity||196,395,507||194,372,877|
|Total liabilities and equity||245,675,671||231,446,472|
|ACORN INTERNATIONAL, INC.|
|CONSOLIDATED STATEMENTS OF OPERATIONS|
|(In US dollars)|
|3 Months Ended Mar 31|
|Cost of revenues|
|Operating (expenses) income|
|Other selling and marketing expenses||(12,095,963)||(13,313,906)|
|General and administrative expenses||(7,059,783)||(6,489,620)|
|Other operating income, net||470,164||812,206|
|Total operating (expenses) income||(35,306,012)||(34,824,280)|
|Income (loss) from operations||1,674,434||(4,132,694)|
|Income (loss) before income taxes, and equity in losses of affiliates||1,837,805||(3,118,317)|
|Income tax (expenses) benefits|
|Total income tax (expenses) benefits||(960,844)||811,877|
|Equity in losses of affiliates||(108,190)||--|
|Net income (loss)||768,771||(2,306,440)|
|Net income attributable to noncontrolling interests||111,652||42,257|
|Net income (loss) attributable to Acorn International, Inc.||880,423||(2,264,183)|
|Income (loss) per ADS|
|Weighted average number of ordinary shares used in calculating income per ADS (each ADS represents three ordinary shares)|
CONTACT: Acorn International, Inc. Ms. Natalie Li Phone: +86-21-5151-8888 Ext. 2540 Email: firstname.lastname@example.org www.chinadrtv.com CCG Investor Relations Ms. Elaine Ketchmere, CFA Phone: +1-310-954-1345 (Los Angeles) Email: email@example.com Mr. Crocker Coulson, President Phone: +1-646-213-1915 (New York) Email: firstname.lastname@example.org www.ccgirasia.com
Source: Acorn International, Inc. 2012 GlobeNewswire, Inc.