AOL Partners with T-Mobile® on Original Music Video Series: Signature Sounds
Series Available on AOL Music and the AOL On Video Hub
Culminates in Los Angeles with Free Concert Featuring fun.
NEW YORK--(BUSINESS WIRE)-- AOL today announced T-Mobile USA, Inc. as the exclusive sponsor of Signature Sounds, an original video series and traveling music program hosted on AOL Music and AOL On. The Web series highlights the unique culture of great American music destinations and features 12 original video episodes that take users on a tour through legendary music capitols, including Seattle, Atlanta, Nashville, Chicago, New York City and Los Angeles. The series culminates in a free concert featuring American indie pop band fun. on June 4th in Los Angeles at The House of Blues Sunset.
We are thrilled to partner with T-Mobile on this original music series that brings music lovers around the country access to our best-in-class video footage, said Karen Cahn, General Manager and Vice President, Branded Experiences, AOL. This partnership allows us to continue delivering premium content on a massive scale to consumers, while executing across all fronts with seamless brand integrations for our advertising partner.
Signature Sounds with Allison Hagendorf Presented by T-Mobile is hosted by music media personality and host of Fuse Top 20 Countdown Allison Hagendorf. Each video provides an inside look at the music culture -- past and present -- and features interviews with diverse premiere musicians and figures tied to each city. As part of their sponsorship, T-Mobiles HTC One" S smartphone and Beats by Dr. Dre earphones are organically featured throughout the video series.
The Signature Sounds tour culminates in Los Angeles with a closing concert event planned for June 4th at The House of Blues Sunset featuring a live performance by indie pop band fun., whose song We Are Young (Feat. Janelle Monáe) from their album Some Nights is the highest-selling song of 2012 thus far. Entertainment Weekly recently named the band one of their 30 Greatest Artists of Right Now. Tickets to the concert will be through an exclusive online RSVP page at http://music.aol.com/signature-sounds/free-fun-concert/.
The AOL On Network, a platform of AOL's complete video offerings and a curated video hub for consumers that offers premium video across 14 content channels, launched at AOLs 2012 Digital Content NewFront. The network brings AOL's entire video offering under one umbrella that delivers premium content at significant scale within desired audience segments.
AOL Inc. (AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
AOL Corporate Communications
Emily Hom, 347-379-0342
AOL Corporate Communications
LaToya Drake, 917-606-4931
Source: AOL Inc.Copyright Business Wire 2012