NCM^® Fathom Events and DCI Present Annual World Championship Prelims Event
Big, Loud & Live 9 Showcasing Top 15 Drum Corps in Select Movie Theaters Nationwide August 9

CENTENNIAL, Colo.--(BUSINESS WIRE)-- For its ninth year, Drum Corps International (DCI), Marching Musics Major League", returns once again to movie theaters nationwide with the annual event DCI 2012: Big, Loud & Live 9 on Thursday, August 9 at 6:30 p.m. ET / 5:30 p.m. CT / 4:30 p.m. MT / 3:30 p.m. PT. Broadcast live from the Lucas Oil Stadium in Indianapolis, this years World Championship Prelims will feature rousing performances from teams of world-class brass musicians, percussionists and color guard performers. Featuring more than five hours of pulsating performances from the top 15 drum corps, this in-theater event will also include highlights of corps that will have performed earlier in the day.

Tickets for DCI 2012: Big, Loud & Live 9 are available at presenting theater box offices and online at www.FathomEvents.com. For a complete list of presenting theater locations and prices, please visit the website (theaters and participants may be subject to change).

Presented by NCM^®Fathom Events and Drum Corps International, DCI 2012: Big, Loud & Live 9 will be broadcast to more than 600 select movie theaters across the country through NCMs exclusive Digital Broadcast Network.

The popularity of Fathom and DCIs annual Big, Loud & Live events continues to grow, said Shelly Maxwell, executive vice president of NCM Fathom Events. These stirring cinema competitions give everyone a front-row seat to watch the most elite marching music ensembles in the world.

From modest beginnings four decades ago, Drum Corps International has developed into a powerful, nonprofit, global youth activity with far-reaching artistic, educational and organizational influence. Participation in a DCI corps provides a life-changing experience for youth through the art of marching music performance. Their competitive summer tour, consisting of DCI-sanctioned competitions (known as the Drum Corps International Tour) throughout the United States and Canada, culminates in August with the week-long DCI World Championships. Through the annual DCI Tour and World Championships, Drum Corps International provides entertainment to millions through live performances and other events. DCI continues a tradition of exceptionally high-quality performance ensembles, with membership in the top corps highly sought after and extremely competitive, attracting the interest of potential members from many countries. DCI has hosted 40 World Championships in 16 North American cities since its founding in 1972.

About National CineMedia (NCMI) (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nations largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group and other leading regional theater circuits. NCMs theater advertising network covers 181 Designated Market Areas® (49 of the top 50) and includes over 19,000 screens (approximately 17,800 digital). During 2011, over 670 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network (DBN) is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.

About Drum Corps International (DCI)

Drum Corps International (DCI) is the world leader in producing events for the worlds most elite and exclusive marching ensembles for student musicians and performers. Founded in 1972, Drum Corps International has developed into a powerful, nonprofit, global youth organization with far-reaching artistic, educational and organizational influence. Drum Corps International is Marching Musics Major League". Learn more about the exciting world of Drum Corps International and its member corps on the Web at www.DCI.org or call (317)-275-1212. Drum Corps International is located in Indianapolis, Ind.

NCM Fathom
Samuel Threadgill, 303-957-1749
samuel.threadgill@ncm.com
or
Drum Corps International
Chris Weber, 317-275-1212
media@dci.org

Source: National CineMedia

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