Study Finds Wireless Customers More Satisfied With Electronic Billing
Efforts to reduce paper allow Sprint (S) to focus on including corporate social responsibility into every major touch point of its business
OVERLAND PARK, Kan.--(BUSINESS WIRE)-- Wireless customers who receive their bills electronically tend to be more satisfied with their billing than those who receive bills through regular mail, according to a study commissioned by Sprint and conducted by BIGinsight", a market intelligence firm.1
The study included more than 950 interviews conducted in April with customers from each of the major national wireless carriers.
For years we have promoted electronic billing options as convenient, environmentally friendly ways to view, analyze and pay their bills, said Scott Rice, vice president IT Care and Billing Services at Sprint. The study tells us that wireless customers who receive their bills electronically are significantly more likely to be very satisfied with the ease of reading and understanding their bills.
Sprints paper reduction efforts are part of the companys focus on incorporating corporate social responsibility into every touch point of its business. Since 2007, Sprint has achieved a 64 percent reduction in its annual paper purchases, through a variety of reduction strategies and saved a cumulative, estimated total of $64 million.
While more than 30 percent of Sprint accounts currently use a paperless billing option, many customers prefer to receive a paper invoice. Sprint earlier this month introduced an inventive two-in-one envelope. The ecoEnvelope" allows customers to receive and remit payment using the same envelope making bill payment easier, minimizing mail costs, reducing paper use, and lowering the environmental impact.
Newsweek ranked Sprint as #3 among Americas greenest companies and Sprint was the only telecom company ranked in the top 25. For more about Sprints commitment to the environment, go to www.sprint.com/green.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services, bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the first quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers and most improved in customer satisfaction across all industries during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nations greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
1 Source: Prosper®, Sprint Custom Surveys Project, ©2012, Prosper®, All Rights Reserved.
Lloyd Karnes, 913-315-1854
Source: SprintCopyright Business Wire 2012