Local Corporation Rolls Out New Features within Rovion Ad Management Platform
Incorporates multi-ad syncing and intelligent ad loading
IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced the release of several new features for its groundbreaking, code-free Rovion Ad Management Platform.
Users can now utilize Rovions multi-ad deployment and syncing capabilities that make it easy to choreograph complex interactions between multiple rich media ad units on a single page served via single or multiple ad tags.
Rovion's intelligent ad loading, another new feature within the platform, saves users significant effort by automatically resizing images and videos as they work, while conserving crucial page-load time through selective loading of only those dynamic ad elements that are needed.
With the addition of these innovative features, the Rovion Ad Management Platform is well positioned as the go-to source for agencies and publishers looking to efficiently create and distribute complex rich media ads with a single platform, said Michael Sawtell, Local Corporation, president and COO.
Local Corporation continues to challenge the status quo and change the way the industry creates and distributes rich media ads and campaigns, added Sawtell.
The Rovion Ad Management Platform is a cloud-based, customizable solution with drag-and-drop functionality that enables the advertising ecosystem to create and publish original rich media ads without code or Adobe Flash® authoring software.
According to the Interactive Advertising Bureau (IAB), display-related advertising revenues hit a historic high last year, totaling $11.1 billion or 35% of all advertising revenues in 2011 and the growth is predicted to continue over the next several years, according to BIA Kelsey.
For more information, please visit: http://www.rovion.com/.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.
Local Corporation is a registered trade name of Local.com Corporation (LOCM).
Adobe and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
Media Relations Contact:
Cameron Triebwasser, 949-789-5223
Investor Relations Contact:
Janine Zanelli, 949-341-5340
Source: Local.com CorporationCopyright Business Wire 2012