Portland Trail Blazers Look to Boost Ticket Sales by Connecting Social Media, Email Using ExactTarget
Team Posted 210% Increase in Deal of the Week Ticket Sales After Centralizing Twitter, Facebook, Email Engagement
INDIANAPOLIS--(BUSINESS WIRE)-- The Portland Trail Blazers look to boost ticket sales after last seasons Deal of the Week promotion soared more than 210 percent following a revamped Twitter, Facebook and email campaign powered by global interactive marketing provider ExactTarget (EXTG) (NYSE:ET).
Using ExactTargets Interactive Marketing Hub and its SocialEngage and Email applications, the Trail Blazers centralized its interactive marketing campaigns, analytics and reporting, giving its marketing team new insights to offer more relevant promotions and improve real-time engagement with fans.
Before ExactTarget, we were less connected to what we were doing on social media and email, said Caitlin Leonard, interactive manager for the Portland Trail Blazers. ExactTarget has enabled us to effectively engage fans and followers and unified our communication, sales and service to improve our customer experience.
During the season, the Trail Blazers sent weekly emails featuring ticket offers and information alongside a Facebook campaign that encouraged fans to subscribe to their email for exclusive Deal of the Week ticket promotions. Managing engagement and offers across the multiple platforms caused difficulty engaging fans, said Leonard something the team remedied with ExactTargets suite of integrated applications.
Last year the team saw their Twitter following double to over 80,000 and reached over 386,000 fans on Facebook.
By integrating the power of social media with other interactive channels, brands can create cross-channel opportunities for fans to interact whenever and wherever they like, said Tim Kopp, ExactTargets chief marketing officer. Now more than ever, social engagement is driving real business results from generating leads to improving customer satisfaction and driving website traffic.
The Trail Blazers success follows the launch of ExactTarget MobileConnect. Available as a standalone application or fully integrated into the ExactTarget Interactive Marketing Hub, MobileConnect provides a powerful and intuitive cloud-based application to power SMS alerts and mobile marketing messaging worldwide. To learn more, visit www.ExactTarget.com/Mobile.
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTargets powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol ET. For more information, visit www.ExactTarget.com.
Kari Browsberger, 312.329.3980
Source: ExactTargetCopyright Business Wire 2012