Kaplan Kids Becomes Official Sponsor of Disney Live! Mickey’s Music Festival and Phineas and Ferb: The Best LIVE Tour Ever!
Premier Educational Provider Partners with the Premier Live Family Entertainment Producer to Support Family Events Nationwide from August 2012 to February 2013
NEW YORK--(BUSINESS WIRE)-- Kaplan Kids, which offers personalized online learning programs for students in kindergarten through 8th grade in math, reading and writing, has signed on to become an official sponsor of Disney Live!, a series of high-quality, interactive touring theater productions featuring Disney-themed stories for families with young children. Disney Live! is produced by Feld Entertainment, Inc., the worlds leading producer of live family entertainment.
As part of the sponsorship, which runs from August 2012 through February 2013, Disney Live! will include Kaplan Kids as part of a dedicated media campaign that encompasses TV, radio, Facebook, YouTube and other channels. Additionally, Kaplan Kids will have an on-site presence at over 100 Disney Live! performances of Disney Live! Mickeys Music Festival and Phineas and Ferb: The Best LIVE Tour Ever!, in dozens of cities across North America.
Disney Live! has an unparalleled reputation for bringing magic and memories to children and their families, and were pleased to be a part of that experience, said Jieun Choe, executive director of K-12 and college admissions programs, Kaplan Test Prep. Both Kaplan Kids and Disney Live! seek to deliver programs that are dynamic, engaging and appealing to children and parents, and the values of family and education have always been closely aligned, so it made sense to bring our brands together in this partnership.
Kaplan Kids drives academic progress through these three steps:
An online assessment to pinpoint a students math and reading levels and design a learning plan for his or her unique academic needs.
A customized learning plan based on those assessment results using Smart Track, the brain behind Kaplan Kids online learning program. Because Smart Track is adaptive, it targets the right skills to make progress faster, while introducing challenging new material through fun and interactive instruction.
Kaplan Kids keeps parents up to date on their child's progress every step of the way with real-time online progress reports. Parents are able to see what skills their child has mastered, what's difficult and what's in progress.
About Kaplan Test Prep
Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services.
About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 70 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports, Disney On Ice and Disney Live!.
Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO)
Russell Schaffer, 212-453-7538
Lisa Taylor, 703-749-5520
Source: Kaplan Test PrepCopyright Business Wire 2012