Social Media Helps Bring Enjoy Better Brand Campaign To Life

NEW YORK--(BUSINESS WIRE)-- Time Warner Cable announced today that its English-language Facebook page (facebook.com/twc) has surpassed 1 million fans. The company uses social media to amplify their marketing initiatives and engage their customers. It provides exclusive, unique ways for customers to connect with pop culture and enjoy their entertainment of choice even better, including giving them opportunities to enter sweepstakes for a chance to win trips to major shows or movie premieres, and offering special access to interviews with their favorite stars.

Since launching its Enjoy Better brand campaign in February, the Facebook page has seen exponential growth, growing approximately 195% (338,000 to 1MM+ fans). The Enjoy Better campaign aims at promoting how Time Warner Cables products and services can make whatever its customers love, even better and reminds them of the role Time Warner Cable plays in their lives; connecting them to the entertainment, information and people that they love.

What sets our social media strategy apart is our welcoming and inclusive approach in connecting our customers to the things they are passionate about and making them love it even more, said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing Officer at Time Warner Cable. Our approach has proven to be an effective vehicle to not only engage our customers with our products and services, but also to provide yet another platform where we can address their customer care issues.

The company recently launched an Enjoy Movies Better tab on Facebook that gives fans a chance to connect with the movies that they love. This tab brings customers exclusive interviews, behind-the-scene access and more. An Enjoy Sports Better tab was also recently introduced on the Facebook page. Similar to what the movie tab has done with movies, the sports tab gives fans the opportunity to engage more deeply with the sports that they love. There is also a Mi Cultura Spanish-language Facebook page (facebook.com/micultura) that has grown approximately 400% (from 40,000 to 200,000+ fans) over the past year. The Mi Cultura Facebook page helps Time Warner Cables Hispanic customers to connect more deeply with their passions and the content that they enjoy.

About Time Warner Cable

Time Warner Cable Inc. (TWC) is among the largest providers of video, highspeed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.

Time Warner Cable
Jeannette Castaneda, 212-364-8534
Jeannette.castaneda@twcable.com
Twitter: @jaycast29

Source: Time Warner Cable Inc.

Copyright Business Wire 2012