“CIT: Behind the Deal” Video Examines Lenovo Relationship
Client Case Study Testimonial Video Highlights CITs Relationship With The Worlds Second-Largest PC Vendor
NEW YORK--(BUSINESS WIRE)-- CIT Group Inc. (NYSE: CIT) cit.com, a leading provider of financing to small businesses and middle market companies, today released the next installment in its CIT: Behind the Deal (cit.com/lenovo) series of client case study testimonial videos that showcase how the lending, leasing, and advisory expertise of CIT executives has helped their clients achieve success.
Ron Arrington, President of CIT Global Vendor Finance (Photo: Business Wire)
This latest video features Lenovo, a $30 billion personal technology company. The video examines how CIT Global Vendor Finance goes to market as Lenovo Financial Services, allowing the worlds second-largest PC vendor to offer its customers customized financing solutions.
This business is about relationships. Every company has its own culture. When you understand a companys culture you can operate within it and the two companies work together seamlessly, said Ron Arrington , President of CIT Global Vendor Finance. Going to market as Lenovo Financial Services allows our vendor partner to offer its customers leasing options in addition to their hardware, software and supporting services, making it easy for customers to do business with Lenovo.
Arrington added, Our Lenovo program started in North America. Since then weve established additional programs in Western Europe and in Latin America. One of the many benefits of working with CIT is our global reach.
CIT: Behind the Deal is the latest thought leadership initiative developed by CIT to highlight CIT executives deep industry expertise and strong relationships. Individuals can also view and listen to exclusive interviews with CIT executives from CITs award-winning CIT Executive Insights Video and Podcast Series at cit.com/executiveinsights.
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Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company and the worlds second largest PC company, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovos business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Groups acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. lenovo.com.
About CIT Global Vendor Finance
CIT Global Vendor Finance is a leader in developing business solutions for small businesses and middle market companies for the acquisition of equipment and value-added services. It creates tailored equipment financing and leasing programs for manufacturers, distributors, and product resellers across industries that are designed to help them increase sales. Through these programs, it provides equipment financing and value-added services, from invoicing to asset disposition, to meet its customers needs. cit.com/vendorfinance
Founded in 1908, CIT (NYSE: CIT) is a bank holding company with more than $33 billion in finance and leasing assets. A member of the Fortune 500, it provides financing and leasing capital to its small business and middle market clients and their customers across more than 30 industries. CIT maintains leadership positions in small business and middle market lending, factoring, retail finance, aerospace, equipment and rail leasing, and global vendor finance. CIT also operates CIT Bank (Member FDIC), BankOnCIT.com, its primary bank subsidiary, which offers a suite of savings options designed to help customers achieve a range of financial goals. cit.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50383979&lang=en
C. Curtis Ritter
Director of Corporate Communications
Vice President, Media Relations
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Source: CIT Group Inc. (CIT)Copyright Business Wire 2012