Grandmas Molasses expands partnership with The Elephant Sanctuary in Tennessee to provide a sweet way to give back to elephants in need

PARSIPPANY, N.J.--(BUSINESS WIRE)-- Baking staple Grandmas Molasses has furthered its commitment to The Elephant Sanctuary in Tennessee , a nonprofit organization that provides a haven for old, sick or needy African and Asian elephants, with the launch of the Grandmas Molasses Adopt an Elephant Campaign. Beginning September 4 through December 31, 2012, animal lovers can visit ElephantsLoveGrandmas.com to adopt an elephant with a small donation to The Elephant Sanctuary.

Since 2008, Americas #1 molasses brand has donated an annual supply of product to The Elephant Sanctuary, where it is used to entice elephants to take their medications and dietary supplements by concealing the taste with its flavorful sweetness. With the launch of this new charitable initiative, Grandmas Molasses is giving people everywhere a simple way to help elephants in need.

It costs approximately $133,000 to provide sanctuary for one elephant for a year, and $30 to feed one elephant for a day, so every little bit helps, said Steve Smith, Director of Elephant Husbandry for The Elephant Sanctuary. Grandmas Molasses has been a wonderful partner over the years, and the donation of product has been invaluable to our elephants and their nutritional needs. Were thrilled to be a part of this new campaign as it will continue to greatly impact the lives of our elephants.

Animal lovers are encouraged to visit ElephantsLoveGrandmas.com to adopt. With each donation of $10 or more comes a certificate of adoption, a subscription to The Elephant Sanctuarys Trunklines newsletter, a coupon for a free jar of Grandmas Molasses, and an original recipe for Grandmas Elephant Bread a sweet treat made with Grandmas Molasses, nuts and all the things elephants love created by Heather Baird of the influential Tennessee baking blog SprinkleBakes.com. With each donation of $30 or more comes all of this, plus photos and bio information about the adopted elephant. 100% of the proceeds from the Grandmas Molasses Adopt an Elephant Campaign will benefit The Elephant Sanctuary.

Grandmas Molasses prides itself on being the highest grade, purest molasses available and its been rewarding to see the product used to make a tangible difference in the lives of animals that need our help, explained Jordan Greenberg, Vice President, Marketing at B&G Foods. Launching the Grandmas Molasses Adopt an Elephant Campaign enables everyone to share in the rewarding experience of giving back to animals in need.

Grandmas Molasses is available at grocery stores nationwide for approximately $2.99, and is the highest grade molasses available, made from 100% pure, natural sugarcane juice and contains no additives. For additional information about the Grandmas Molasses Adopt an Elephant Campaign, and to make a donation, please visit ElephantsLoveGrandmas.com.

Follow Grandmas Molasses on Facebook and Twitter for regular campaign updates, recipes and more. Grandmas Molasses also helps spread awareness of The Elephant Sanctuarys mission by featuring an Elephant of the Month on the Grandmas Molasses website, and displaying the sponsorship seal on all product labels.

About The Elephant Sanctuary

The Elephant Sanctuary is a nonprofit organization licensed by the U.S. Department of Agriculture and the Tennessee Wildlife Resources Agency. It was founded in 1995 and is the nations largest natural habitat refuge developed specifically for African and Asian elephants, operating on 2,700 acres in Hohenwald, Tennessee. To learn more about The Elephant Sanctuary please visit www.elephants.com/index.php. Follow The Elephant Sanctuary on Facebook and Twitter for fun facts about elephants, details about how to offer support, and more.

About B&G Foods (BGF)

B&G Foods, Inc. and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods products are marketed under many recognized brands, including Accent, B&G, B&M, Bakers Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Don Pepino, Emerils, Grandmas Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappeys, Underwood, Vermont Maid and Wrights. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

Media Relations
Allison+Partners
Anna Stock-Matthews, 415-277-4926
B&Gfoods@allisonpr.com
or
Grandmas Molasses
B&G Foods, Inc.
Mari Meriluoto, 973-630-6480
Marim@bgfoods.com
or
The Elephant Sanctuary
Jill Moore or Angela Spivey, 931-796-6500
Jill@elephants.com
Angela@elephants.com

Source: B&G Foods

Copyright Business Wire 2012