Bally Technologies Licenses NASCAR® Brand; Slot Machine, Systems-Based Virtual Racing™ Application to Roar onto Casino Floors
Bally Technologies (BYI) introduces the ultimate slot and virtual-racing thrill ride, with mega-brand that will get hoards of fans into the game
LAS VEGAS--(BUSINESS WIRE)-- Players, start your engines! Bally Technologies, Inc. (NYSE: BYI) has licensed NASCAR, one of the most sought-after brands in the gaming industry.
At the Global Gaming Expo in Las Vegas Oct. 1-4, Bally Technologies will unveil its new NASCAR-themed video slots and Virtual Racing app. (Photo: Business Wire)
NASCAR is the first world-class licensed brand that Bally has carried across its games and systems businesses, in the form of the slot machine game and Elite Bonusing Suite"s Virtual Racing NASCAR. Both the slot and the systems-driven promotional tool take everything racing fans love about the sport and put it into a one-of-a-kind gaming experience.
The millions of NASCAR fans who attend and tune in to watch races attest to the unprecedented popularity of this sport, said Dan Savage, Vice President of Corporate Marketing for Bally Technologies. The racing theme is a great fit for our industry, and weve confirmed the appeal of the brand in our player testing.
Blake Davidson, Vice President of Licensing and Consumer Products from NASCAR, added, It has been as rewarding as it has been enjoyable to work with Bally Technologies on this amazing game and Virtual Racing product. Our research tells us that we have good cross-over between race fans who are often also casino players, so translating the fast-paced excitement of our events to the thrill of casino play makes perfect sense.
Both the NASCAR progressive slot machine and Virtual Racing product will debut at the Global Gaming Expo October 2-4 at the Sands Expo & Convention Center in Las Vegas, Nev. Virtual Racing NASCAR will be available for Bally Systems customers this fall, and casinos can place orders for the NASCAR slot games in mid-2013.
The new slot, available on Ballys ALPHA 2" Pro Series" V22/32 cabinet, plays on NASCAR fans affinity for certain drivers, offering players a lineup of racing royalty from which to choose Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, and Jimmie Johnson. While playing as one of these drivers, players will enjoy audio and video of their favorite stars of the oval, delivered via a stunning 32-inch vertical touch-screen display and the Pro Surround Chair. From the roar of 800-horsepower engines to the cheering of the crowd, players will have no doubt theyre in the drivers seat.
The NASCAR slot features three high-octane bonuses: the Pit Stop Bonus, Burnout Free Games, and the U-Race" Bonus. Fueled by Ballys award-winning U-Spin" play mechanic, as well as the new U-Race play mechanic, bonuses offer multiple awards and chances to advance, revving up excitement. The bonuses also combine with a chance at a life-changing progressive award on Ballys Cash Connection" wide-area progressive link, as well as a near-area progressive version.
With Virtual Racing NASCAR, Bally puts the pedal to the metal on floor-wide community-bonus events. The Elite Bonusing Suites Virtual Racing product has already been a huge hit on casino floors across America, driving coin-in, carded play, new players club signups, and tremendous floor-wide excitement.
Using the Virtual Racing application on iVIEW" or iVIEW Display Manager" (DM) player-user-interface displays, players select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, and Martin Truex Jr. Leaderboard game progress shows up on all iVIEW" and CoolSign®-driven displays throughout the casino resort, so participants can cheer their drivers from wherever they are.
The excitement peaks when the NASCAR stars cross the finish line. Players who selected the winning driver win a casino-configurable prize from free play or merchandise, to entertainment and amenity awards. Its all up to the operator what to reward their loyal players.
These powerful virtual-racing events, along with their companion slots, bring the sights, sounds, and thrill of NASCAR to casino floors, getting players into the game to get in the race.
To experience the NASCAR slot machine and Virtual Racing NASCAR, register for FREE admission to the G2E exhibits by clicking here, and visit Bally Technologies exhibit no. 1127.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Ballys product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
This news release may contain forward-looking statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companys filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todays date.
BALLY TECHNOLOGIES, INC.
NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc.
©2012 Motorsports Licensing Company, LLC. All trademarks shown are used with the permission of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50397920&lang=en
Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
Mike Trask, 702-584-7451
Corporate Communications Manager
Source: Bally Technologies, Inc.Copyright Business Wire 2012