Retail Properties of America, Inc. Wins Five International Council of Shopping Center U.S. MAXI Awards
OAK BROOK, Ill.--(BUSINESS WIRE)-- Retail Properties of America, Inc. (NYSE: RPAI) announced today that the International Council of Shopping Centers (ICSC) awarded the Company one U.S. MAXI Gold Award and four U.S. MAXI Silver Awards for marketing excellence in the retail real estate industry. The award ceremony was held this week in Orlando, FL to recognize best practices in retail marketing, new media strategies and NOI enhancement programs. RPAI has won 17 U.S. MAXI Awards in the last three years.
We are honored to once again be recognized with five U.S. MAXI awards, which showcase the premier marketing programs in the retail real estate industry, said Niall J. Byrne, president of property management for RPAI. Our marketing programs represent collaboration with retailers and local organizations to generate sales and traffic for our shopping centers and add value to RPAI for our shareholders, he said.
The U.S. MAXI Awards recognized the following RPAI programs:
U.S. GOLD MAXI WINNER
Cause Related Marketing
The Festival of Trees, Southlake Town Square, Southlake, TX The team at Southlake partnered with Trish Biddle, a popular local artist, to create a unique ad campaign and a signature limited edition holiday ornament. The campaign generated over 1.3 million impressions with all ticketed events sold out, including the sale of 400 ornaments with all proceeds donated to the local Festival of Trees fundraiser.
U.S. SILVER MAXI WINNERS
Best Use of Social Media
Freebie-licious, Eastwood Towne Center, Lansing, MI Targeting Michigan State University (MSU) students through a variety of marketing efforts is an ongoing goal for the team at Eastwood. Freebie-licious was created to increase the number of likes from MSU students on Eastwoods facebook page by offering free food and promotions.
Get Fueled Up for Back-to-School, RPAI, Oak Brook, IL The program was developed as part of the overall strategy to utilize social media programs to make direct mail more effective and to drive new traffic to the consumer websites and social media pages of select properties. QR code technology was used to promote the Back-to-School sweepstakes and increase online customer engagement.
Location Based Marketing
Foursquare Grub Craw, Eastwood Towne Center, Lansing, MI To celebrate Eastwoods 10-year anniversary and reward its loyal customers, this center utilized foursquare during their annual grub crawl to give away tickets to shoppers who checked in. As a result of the high impact promotion, Eastwoods foursquare check-ins increased over 200%.
New Media - Website
Holiday Fun For All, RPAI, Oak Brook, IL In order to create excitement for the 2011 holiday season, RPAI added some fun to their traditional direct mailers by creating an interactive microsite. Customers could enter a contest, download a holiday traditions book, find recipes and create shopping lists.
In addition to the five U.S. MAXI Awards, RPAI received the ICSC U.S. Foundation Community Support Award that honors corporate social responsibility and community outreach efforts of shopping centers for The Blvd commUNITY Benefits program by The Boulevard at the Capital Centre in Largo, MD. The center partnered with local charitable organizations to address nutrition, literacy and education. This is the Companys third ICSC U.S. Foundation Community Support Award.
Retail Properties of America, Inc. is a fully integrated, self-administered and self-managed real estate company that owns and operates high quality, strategically located shopping centers across 35 states. The Company is one of the largest owners and operators of shopping centers in the United States. The Company is publicly traded on the New York Stock Exchange under the ticker symbol RPAI. Additional information about the Company is available at www.rpai.com.
The statements and certain other information contained in this press release, which can be identified by the use of forward-looking terminology such as may, will, expect, continue, remains, intend, aim, towards, should, prospects, could, future, potential, believes, plans, goal, initiative, likely, anticipate, and probable, or the negative thereof or other variations thereon or comparable terminology, constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to the safe harbors created thereby. These statements should be considered as subject to the many risks and uncertainties that exist in the Companys operations and business environment. Such risks and uncertainties could cause actual results to differ materially from those projected. These uncertainties include, but are not limited to, that the closing of the aforementioned offering is subject to, among other things, standard closing conditions and customary rights of the underwriters to terminate the underwriting agreement due to any outbreak or escalation of hostilities or any change in financial markets or any calamity or crisis, either within or outside the United States, and other risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company does not undertake any duty to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
Retail Properties of America, Inc.
Cherilyn Megill, (630) 645-7247
Source: Retail Properties of America, Inc.Copyright Business Wire 2012