Design leader brings global experience to help build upon brands long-term growth opportunities

SAN FRANCISCO--(BUSINESS WIRE)-- Gap Inc. (GPS) today named Rebekka Bay as Creative Director and Executive Vice President for Gap Global Design, effective October 1. She will be responsible for product sold online and in the nearly 1,600 stores in 42 countries in which Gap operates.

Rebekka Bay, Creative Director and EVP of Gap Global Design (Photo: Business Wire)

A critically-acclaimed designer, Bay conceptualized, developed and launched the COS brand, part of the Hennes & Mauritz company. Rebekka spent five years as creative director at COS, starting in 2006, a brand which is now successful across Europe, Asia and the Middle East. Since 2011, she has served as creative director at Bruuns Bazaar, overseeing the design of womens and mens apparel.

Weve taken the time to identify the right creative leader for Gap and weve found that in Rebekka, said Stephen Sunnucks, president, Gap Inc. international. Were confident that Rebekkas approach to design along with her considerable international experience will allow her to help us build upon the momentum were delivering in the business today.

Art Peck, president of the brands North American division, added, Over the past 17 years, a passion for design and a deep understanding of what consumers want have driven Rebekka Bays thriving career. Her designs are timeless and covetable.

Bay will be responsible for Womens, Mens, 1969, Accessories and Body lines for customers worldwide. She will report to Gap North America President Art Peck and Gap International President Stephen Sunnucks.

Few brands in the world have the connection with customers that Gap enjoys today, Bay said. Im incredibly excited to join this talented team and bring Gaps American casual style to more and more customers.

Bay will be based in New York, managing design teams there and at the 1969 office in Los Angeles, and will work closely with Pam Wallack, who leads the Gap Global Creative Center. Tracy Gardner will continue in her role as Creative Advisor to Gap.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2011 net sales were $14.5 billion. Gap Inc. products are available for purchase in about 90 countries worldwide through about 3,000 company-operated stores, about 250 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

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Gap Inc.
Edie Kissko, 415-427-4173
Edie_Kissko@gap.com
or
Liz Nunan, 415-427-5537
press@gap.com

Source: Gap Inc.

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