Kohl's Department Stores Supports the Fight Against Breast Cancer
MENOMONEE FALLS, Wis., Sept. 23, 2012 /PRNewswire/ -- On Sunday, September 23, Kohl's Department Stores proudly served as the presenting sponsor of the 14th Annual Susan G. Komen Southeast Wisconsin Race for the Cure. Approximately 6,500 Kohl's (KSS) associates, family and friends took part in the day's events, making it the largest team for this year's race, as well as the largest team in the history of the Susan G. Komen Southeast Wisconsin Race for the Cure.
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Kohl's role as the local presenting sponsor of the race is just one component of the company's investment in the fight against breast cancer. In 2010, Kohl's announced a philanthropic initiative to fight breast cancer with a commitment of $7 million over three years to the American Cancer Society's Midwest Division and the Southeast Wisconsin affiliate of Susan G. Komen for the Cure to support breast cancer research, education and patient-assistance programs. The donation represents the largest corporate gift ever made to the Southeast Wisconsin affiliate of Susan G. Komen for the Cure or any national affiliate of Susan G. Komen for the Cure®, as well as to the American Cancer Society's Midwest division.
This year, to further raise awareness among Kohl's associates of Kohl's commitment to the cause and of Susan G. Komen Southeast Wisconsin Race for the Cure, Kohl's created the "Every Step Counts" initiative. Kohl's placed 12-foot-tall pink, shoeprint-shaped graphics on the exterior of the corporate headquarters to help remind onlookers that every step counts in the fight against breast cancer. Additionally, oversized shoeprint graphics donned light posts along Lincoln Memorial Drive on Milwaukee's lakefront the week leading up to the race.
The 40 Kohl's stores in the state of Wisconsin also showed support for the cause by participating in a "Pink Out" in which Kohl's associates wore pink clothing the week leading up to the Susan G. Komen Race for the Cure. Kohl's corporate headquarters and 14 Kohl's stores in the Milwaukee area also have turned the Kohl's store signs pink throughout September and October, National Breast Cancer Awareness Month.
About Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl's operates 1,134 stores in 49 states. In support of the communities it serves, Kohl's has raised more than $208 million for children's initiatives nationwide through its Kohl's Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, or join the discussion on Facebook http://www.facebook.com/kohls or Twitter http://twitter.com/Kohls.