Pervasive Galaxy™ Unveils New Pre-Packaged Integration Solutions
Marketing Automation and Help Desk Integration Solutions Provide Users with 360 Degree, Full Lifecycle View of Customer
AUSTIN, Texas--(BUSINESS WIRE)-- Pervasive Software® Inc. (NASDAQ: PVSW), a global leader in cloud-based and on-premises data innovation, today announced that Pervasive Galaxy", a community and marketplace that sells products that allow applications, software and clouds to talk, has launched three pre-packaged integration solutions known as Galaxy Apps for leading marketing automation, telephony, and help desk applications. The new solutions allow businesses to maintain a complete view of customer activity as well as communicate with their customers at the right time, with the right message.
Pervasive Galaxy Apps can be purchased and installed in a matter of minutes, allowing businesses to quickly and easily increase customer satisfaction without burdening IT.
The Twilio + Salesforce App pumps information gathered by Twilio, which provides infrastructure APIs for businesses to build scalable, reliable voice and text messaging apps, into the Salesforce CRM. The one-way synchronization enables businesses to track customer phone calls and SMS text messages within marketing campaigns.
Through both a bi-directional and uni-directional integration, the Marketo + NetSuite App provides synchronization between both applications, allowing marketing managers to tie leads and opportunities from NetSuite to a specific marketing campaign within Marketo .
The UserVoice + Salesforce App pulls in tickets, suggestions and contacts from UserVoice, a feedback and help desk software application, and synchronizes it with the respective fields in Salesforce, using OAuth security to enable the integration. This capability allows organizations to view open help desk tickets and suggestions for existing contacts in Salesforce, providing the sales team with a complete view of customer activity.
To care for and understand customers at a deeper level, sales and support teams need complete insight into customer activities, said Richard White, Founder and CEO of UserVoice. Im pleased we partnered with Pervasive to offer this integration because it enables Salesforce and UserVoice to share information and close the gap between sales and support, and thats a benefit to our customers.
Having a 360 degree view of the customer is vital for businesses looking to provide the best possible service, regardless of whether customer data and transactions reside in diverse applications, said Lance Speck, general manager of Pervasive Integration Products. With Pervasive Galaxy as a resource, customer-centric organizations can easily deliver an engaging, deeply satisfying experience for their customers throughout the entire lifecycle.
About Pervasive Software (PVSW)
Pervasive is a global data innovation leader, delivering software to manage, integrate and analyze data, in the cloud or on-premises, throughout the entire data lifecycle. Pervasive products deliver value to tens of thousands of customers worldwide, often embedded within partners software, with breakthrough performance, flexibility, reliability and return on investment. For additional information, go to www.pervasive.com.
This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement.
All Pervasive brand and product names are trademarks or registered trademarks of Pervasive Software Inc. in the United States and other countries. All other marks are the property of their respective owners.
Lacy LaBorde, 512-231-6507
Source: Pervasive Software Inc.Copyright Business Wire 2012