CafePress Partners with Breastcancer.org to Support Breast Cancer Awareness
LOUISVILLE, Ky., Sept. 27, 2012 (GLOBE NEWSWIRE) -- The numbers are staggering. Approximately 1 is 8 U.S. women develop an invasive form of breast cancer in their lifetime, with a quarter million American women diagnosed this year. In recognition of the fight to end this devastating disease, CafePress (PRSS) Inc. (Nasdaq:PRSS), The World's Customization EngineTM, will donate a portion of its sales to Breastcancer.org, the foremost online resource for breast health and breast cancer information and support.
Knowledge is half the battle. Public awareness of the once taboo topic of breast health has helped in surmounting the immense hurdle of bringing awareness to this treatable but often deadly disease that affects both women and men. From now through October 31, in an effort to build on that awareness, CafePress will donate 10 percent of the sales of breast cancer awareness products tagged "BCA2012" to Breastcancer.org. All "BCA2012" merchandise designs come from CafePress' community members looking for a way to give back to the cause.
Examples of inspirational gear includes:
- "Tougher than Cancer t-shirt"
- "Fight Like a Girl t-shirt"
- "Think Pink Thermos bottle"
- "Breast Cancer Survivor tote bag"
- Never Give Up button"
"We are humbled by this opportunity to help give back and get behind this effort to bring awareness to this terrible disease," says Marc Cowlin, director of marketing at CafePress.com. "So far our community of designers have contributed over 160,000 products tagged BCA2012. That's nearly a 50% increase over our 2011 campaign designs."
"Every dollar raised helps two women by providing them with the information and support they neednow," said Rita Lusen, vice president, corporate partnerships and marketing at Breastcancer.org. "With the global incident of breast cancer expected to double by 2040, there is a critical need for expert medical information about breast cancer and breast health. Partners like CafePress support our mission so we can continue serve the millions around the world we help each year.
For more information, visit http://www.cafepress.com/
About CafePress [PRSS]:
CafePress is The World's Customization EngineTM. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress' portfolio of e-commerce websites include CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com and LogoSportswear.com.
The CafePress logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12183
Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 12 million visits each year.
CONTACT: Media Contact Marc Cowlin 650.655.3039 firstname.lastname@example.org
Source: CafePress 2012 GlobeNewswire, Inc.