Bowflex and Velti Simplify the Purchase Path for Mobile Consumers
95% Increase in Mobile Sales from xHTML Site Drives Nautilus, Makers of Bowflex TreadClimber, to Re-engage Velti (VELT) mGage platform for mCommerce Initiative
SAN FRANCISCO--(BUSINESS WIRE)-- Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, and Nautilus, the leading home fitness products company, today announced the launch of the TreadClimber HTML5 mCommerce site, the latest initiative in their ongoing partnership. Velti leveraged the mGage platform to develop the mCommerce site to activate the large mobile audience responding to Nautilus TV commercials, accessing the Nautilus web site or clicking on mobile media. Customers are able to seamlessly purchase products and accessories on mobile due to the fully integrated solution.
The new TreadClimber mCommerce site includes a suite of lead generating and mobile optimized features. In addition to allowing users to purchase products and accessories, users can watch videos, toggle through 360 degree views of the products, read product reviews, sign-up for mobile alerts, request a free product info kit, and share product info via social media networks, messages, and email on any mobile device across all platforms.
Weve seen great results from Veltis mGage platform including extending TreadClimber, Bowflex Strength, and CoreBody Reformer to mobile, said Michael Robinson, Creative Manager of Nautilus. In fact, even without an mCommerce component, the TreadClimber mobile site has seen 200% growth in visitor traffic. Were excited to work with Velti again on the TreadClimber mCommerce project, as they bring creative thinking and unique, high-touch management to our campaigns.
The xHTML mobile site for TreadClimber was so successful that Nautiluss mobile device driven revenue increased by 95%. Consumers continue to engage with the site which, since January, has resulted in a 150% increase in leads generated since 2011, 2x increase in clicks to call each quarter, and an average of 3 page views per visit.
Brands are increasingly realizing that consumers want to buy on mobile, said Harry Patz, Chief Revenue Officer, Velti. In the past, mobile was viewed as a complement to the online store, but now companies such as Nautilus are finding that their customers also want to make purchasing decisions while on the go. Nautilus is one of several clients Velti is working with to develop their mCommerce strategy.
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti platform, called Velti mGage", allows customers to use mobile and traditional media to reach targeted consumers, engage the consumer through the mobile Internet and applications, convert them into customers and continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT. For more information, visit www.velti.com.
Headquartered in Vancouver, Washington, Nautilus, Inc. is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, TreadClimber®, Schwinn Fitness, Universal® and CoreBody Reformer", Nautilus markets innovative fitness products through Direct and Retail channels. Websites: www.nautilusinc.com, www.bowflex.com, www.schwinnfitness.com, www.treadclimber.com and www.corebodyreformer.com.
Velti PR Contact:
Victoria Krammen, 415-848-7178
Source: VeltiCopyright Business Wire 2012