Reigning 2012 U.S. Open Champion Webb Simpson Joins IZOD in Multi-Year Marketing Partnership
World No. 8 ranked player to wear IZOD Golf apparel and participate in future product development
NEW YORK--(BUSINESS WIRE)-- PVH Corp. (NYSE: PVH) announced a multi-year marketing partnership between its IZOD brand and 2012 U.S. Open champion Webb Simpson today. As part of the multi-year agreement that begins in 2013, Simpson will wear IZOD Golf apparel on-course and contribute to future product development.
We are thrilled to welcome a golfer of Webbs caliber and character into the IZOD family, said Mike Kelly, Executive Vice President of Marketing for PVH. He embodies the IZOD brand with his energetic and competitive American spirit and as a proven winner who is poised for great success; we look forward to working closely with him in the years to come.
On the PGA Tour, Simpson will wear IZOD Golf shirts with the brands logos present on the left chest and back yoke, along with IZOD Golf pants and belts. The three-time PGA Tour winner will be featured in point-of-sale materials at participating retailers, in on-air and print advertisements, and on izod.com and IZODs social media channels.
I am extremely excited to be joining the IZOD team, said Simpson. Ive always believed that how you feel affects how you perform and I am impressed with the comfort and sophistication of the IZOD Golf apparel. I look forward to working with IZODs design experts and applying my experiences as a Tour player to the future product development.
Ranked No. 8 in the world, Simpson is a member of the 2012 U.S. Ryder Cup Team that will compete at Medinah Country Club on September 28-30. His three PGA Tour titles include the 2012 U.S. Open, the 2011 Deutsche Bank Championship and the 2011 Wyndham Championship.
About PVH Corp.
PVH Corp., one of the worlds largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the worlds largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Karen Menez, 212-819-4875
Jason Colin, 212-381-3937
Dana Perlman, 212-381-3502
Treasurer, Senior Vice President - Business Development and Investor Relations
Source: PVH Corp.Copyright Business Wire 2012