Skullcandy Launches 'Get Pink' Initiative for Breast Cancer Awareness Month
PARK CITY, Utah, Oct. 11, 2012 (GLOBE NEWSWIRE) -- Skullcandy, Inc. (Nasdaq:SKUL), a high growth performance lifestyle audio brand, announced the launch of its annual GET PINK promotion to raise awareness and grow research funds for two prominent cancer fighting organizations throughout October's Breast Cancer Awareness month. Partnering with both The Huntsman Cancer Institute and Intermountain Healthcare, Skullcandy (SKUL) will donate 20% of revenues received from the sale of all pink headphones and accessories on its website.
To participate, consumers can visit skullcandy.com/shop/get-pink and choose from 11 available options from the GET PINK collection, including in-ear, earbuds, over-ear headphones, and an iPod case.
"We're so happy to announce the continuation of our partnership with these two amazing organizations," said Nate Morley, Skullcandy's VP Marketing. "Over the past two years, we've made a focused effort to raise money for and bring awareness to cancer research through the tireless work of Huntsman and Intermountain, and we hope that GET PINK can continue to build awareness and grow each year."
For more information about Skullcandy, visit skullcandy.com. For more information about Huntsman Cancer Institute, visit Huntsmancancer.org and for more on Intermountain Healthcare, please visit IntermountainHealthcare.org.
About Skullcandy, Inc.
Skullcandy is a global designer, marketer and distributor of performance audio and gaming headphones and other accessory related products under the Skullcandy, Skullcandy Gaming, Astro Gaming and 2XL by Skullcandy brands. Skullcandy became one of the world's most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter and Instagram @skullcandy.
CONTACT: Consumer Media: Leland Drummond 646-490-2945 Leland@azionepr.comSource: Skullcandy, Inc. 2012 GlobeNewswire, Inc.