Papa John’s Teams with Taylor Swift on Highly Anticipated Red Release
Partnership Provides Customers Access to Taylor Swift Pizza Party Discounts and CD Sales
LOUISVILLE, Ky.--(BUSINESS WIRE)-- Papa Johns announced today that they are getting together with Taylor Swift for the highly anticipated release of the six-time Grammy-winning superstars latest CD, Red. Papa Johns is offering customers the opportunity to engage with the brand and Taylors new CD through a variety of channels, including the ability to purchase Red and a large one-topping pizza for $22 in-store or at www.papajohns.com beginning Oct. 22.
Taylor Swift will be featured on Papa John's pizza (PZZA) boxes nationwide as she and Papa John's partner for the release of her new CD, Red, which will be available at papajohns.com and in all US Papa John's restaurants beginning October 22. (Photo: Business Wire)
Available now at www.papajohns.com/taylorswift, customers can sample Taylors latest video on Papas Pizza Party Playlist, shop for Taylor merchandise packages, and enjoy a 25 percent savings on regular menu priced orders through the limited-time Taylor Swift Pizza Party offer, using the promo code 25RED for online orders. The offer is good through Oct. 21.
Promotional components of the partnership between the mega-star and the worlds third largest pizza company include a customized four-color large pizza box, in-store point-of-purchase elements and a Web page all featuring Taylors image from the Red CD cover.
Were thrilled to partner with Taylor Swift on the launch of her highly anticipated CD, Red, said Papa Johns Founder and CEO John Schnatter, about the brands foray into the music world. Its a successful combination of No. 1s. Papa Johns is No. 1 in the American Customer Satisfaction Index and the Harris Poll Equitrend® Study, and Taylor has spent weeks at No. 1 atop Billboards all-genre Hot 100 chart and topped the iTunes charts in 32 countries.
Papa Johns is also sponsoring the Taylor Swift Worldwide Radio Remote, bringing Taylor to fans across the country live from Nashville on Oct. 26. More than 70 radio stations will participate and provide fans with the opportunity to win Taylor Swift Pizza Parties from Papa Johns.
Taylor said, Im excited to be partnering with Papa Johns for the launch of my album, Red. I love the idea that fans can order my CD with their pizzas.
Red contains 16 tracks, all written or co-written by Taylor 10 penned solo and six with co-writers. The albums lead single, We Are Never Ever Getting Back Together, set the record for the biggest digital sales week ever for a female recording artist. And since that record, the three additional tracks that have been made available for download exclusively at iTunes leading up to the CDs Oct. 22 launch have all reached No. 1 (all genres) within hours.
About Papa Johns
Headquartered in Louisville, Kentucky, Papa John's International, Inc. is the world's third largest pizza company. For 11 of the past 13 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also earned the 2012 Harris Poll EquiTrend® Pizza Brand of the Year. Papa Johns is the Official Pizza Sponsor of the National Football League and Super Bowl XLVII. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.
About Taylor Swift
22-year-old Taylor Swift is a six-time GRAMMY winner, and is the youngest winner in history of the music industrys highest honor, the Grammy Award for Album of the Year. Her Speak Now album was lauded on Rolling Stones prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named Taylor one of the 100 most influential people in the world.
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Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Senior Director, Public Relations
Source: Papa John's International, Inc.Copyright Business Wire 2012