Array Networks Expands Use of CallidusCloud's Marketing Automation Solution After Increasing Revenue by 66%
PLEASANTON, CA -- (Marketwire) -- 10/30/12 -- Callidus Software Inc. (NASDAQ: CALD), a leading provider of hiring, learning, marketing and selling cloud software, announced today that Array Networks, a leader in application delivery networking, has expanded its use of CallidusCloud's LeadFormix" marketing automation solution in North America. The agreement was signed in the third quarter of 2012.
"CallidusCloud has demonstrated to Array Networks that our marketing automation solution can provide the fastest ROI," said Shreesha Ramdas, VP of LeadFormix, CallidusCloud. "With our marketing automation solution, companies can better drive leads to closure with greater speed and size, resulting in a significant increase in overall revenue."
CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to maximize their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues.
Callidus Software Inc. (NASDAQ: CALD), doing business as CallidusCloud, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. From back office to the field, from desktop to mobile, we ensure organizations have the right tools to be more effective and perform better. The combined power of our clouds, our people, and our partners fuels growth, empowers the work force and delivers real value. CallidusCloud drives performance and productivity for over 1500 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for quicker hiring, simpler learning, better marketing, and smarter selling.
For more information, please visit www.calliduscloud.com.
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Source: Callidus Software Inc.