Western Union Launches Global “Gift of Possibilities” Campaign
Money Transfer Services Available at Holiday Gift Spots at Select Simon Properties
ENGLEWOOD, Colo.--(BUSINESS WIRE)-- The Western Union Company (WU), a leader in global payment services, today launched the Gift of Possibilities, a multi-faceted holiday campaign designed to position the gift of money among consumers as the preferred gift-giving solution worldwide. The campaign features integrated multi-product and multi-channel offerings in key regions around the world driving consumer awareness for all Western Union Money Transfer® services available at retail, online, mobile, ATM and account-based channels.
In the United States, the company is introducing Western Union Holiday Gift Spots at select Simon properties in Atlanta, Chicago, Dallas, Los Angeles and Miami. Simon Property Group is the worlds leading retail real estate company. The Holiday Gift Spots will engage consumers at their preferred holiday shopping destinations, and provide Western Union services for sending domestic and international money transfers.
The Gift of Possibilities will extend the relevance of the Western Union brand during the holiday season, said Diane Scott, executive vice president and chief marketing officer, Western Union, and president, Western Union Ventures. As a global organization, we are combining our traditional strengths a globally-recognized brand and international retail presence with web, stored value cards and mobile services to meet the needs of todays consumers, who require more options across different technologies and retail locations, including our Holiday Gift Spots.
About Western Union
The Western Union Company is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of September 30, 2012, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of approximately 510,000 agent locations in 200 countries and territories. In 2011, The Western Union Company completed 226 million consumer-to-consumer transactions worldwide, moving $81 billion of principal between consumers, and 425 million business payments. For more information, visit www.westernunion.com.
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Dan Diaz, +1 720-332-5564
Source: Western Union CompanyCopyright Business Wire 2012