New Song by Award-Winning Duo Jesse & Joy to Show the "Heart of Champions" that Lives in Mexican Soccer Fans in the United States
ATLANTA, April 12, 2013 /PRNewswire/ -- Nothing screams passion more than sports fans who pour their hearts and soul into their favorite team. It's that heart of a champion that moves masses, creates vibrant atmospheres across college and professional stadiums, and ultimately encourages teams to win championships.
To recognize that undefeated spirit, AT&T (T) has teamed up with five-time Latin GRAMMY winners Jesse & Joy to create Corazon de Campeon (Heart of a Champion), an upbeat tune that reflects the undefeated spirit and unconditional patriotism of Mexican National Team fans in the United States. Produced by Jesse, this vibrant and contagious song exemplifies the passion that Mexican soccer fans display at stadiums across the U.S.
"AT&T has scored the winning goal with this initiative, and we are as ecstatic as we are humbled to have been chosen to use our creativity and songwriting skills to create such a unique song," said Mexican duo Jesse & Joy. "As soccer fans ourselves, we have great respect for the Mexican National Team. Soccer has no language barriers, so we encourage everyone to learn the song and and chant it off the top of their lungs to support their national team."
For many Hispanic fans, soccer is a way of life. AT&T has a long tradition of working tirelessly to connect Hispanic consumers with their passions, and do it in a way that's fun and culturally relevant. The creation of a fun, celebratory song that all Mexican soccer fans in the U.S. can embrace and own seemed like a natural fit.
"Corazon de Campeon reminds us that the sport we grew up watching and playing continues to live in our hearts, despite the wide range of great professional sports that exist today," said Roberto Garcia, AT&T Director of Hispanic Marketing. "Every four years, futbol fans across the world rally around their countries and players to witness the largest competition on the global soccer stage. With Corazon de Campeon, we hope that our consumers and Mexican National Team fans in the U.S. develop a deeper connection with their roots, the sport, and their star players."
Starting April 11, fans can visit www.corazondecampeon.net to listen to the song; the first 100 free downloads of the song will be available each day while supplies last. In addition, they can view behind-the-scenes clips, check out the Mexican National Team schedule in the U.S., and join the conversation on Twitter by using the hashtag #corazoncampeon. In addition, fans may enter for a chance to win a trip for two to an upcoming Mexican National Team game. No purchase is necessary to participate. The sweepstakes is open to legal residents of the 50 United States and District of Columbia who are least 18 years of age (19 in Alabama and Nebraska, 21 in Mississippi). The promotion ends at 11:59pm ET on October 15, 2013. Subject to complete rules found here; https://corazondecampeon.net/rules/
Corazon de Campeon by Jesse & Joy, presented by AT&T, was unveiled on Thursday, April 11, at the prestigious New World Center as part of Hispanicize Music Festival, a new platform that highlights emergent Latino musicians, artists and DJs, and exposes them to hundreds of Latino influencers in the hopes to catapult their careers.
Hispanicize 2013 (www.hispanicizeevent.com / #Hispz13) will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach. At the fourth annual Latino trends event, bloggers, filmmakers, journalists, marketers and music artists will convene throughout the course of five days for more than 100 sessions to hear 200 speakers present about every facet of media, social media, entertainment and marketing. (See the special 1-min. Hispanicize 2013 Preview video here: http://bit.ly/hispz13Rising).
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