Voltari Corporation Hires Data Analytics Veteran Shannon Denison as Vice President of Product Management
NEW YORK--(BUSINESS WIRE)-- Voltari Corporation (VLTC), announces the hiring of Shannon Denison as Vice President of Product Management, to oversee product strategy and development as well as the build-out of the Consumer Insights team.
"We are excited that Shannon is joining the team, Rich Stalzer, Voltari CEO. She is one of those rare individuals who can bridge and collaborate across Product, Technology and Marketing. She will be instrumental in differentiating our products and the overall platform internally and in the marketplace.
Shannon formally joins Voltari following a consultative partnership in which she provided guidance on numerous products including Voltari Retail, the latest in the companys vertical data analytics platform. She previously spent 10 years at Acxiom as Retail Analytics Consultant, serving Fortune 500 companies. And she also spent 5 years on the client side, at Medco, as a frequent user of data analytics systems.
Joining the Voltari team affords me the opportunity to apply my product development and vertical experience along with an eye for the level of insights marketers and agencies demand today, said Dennison. And its a pleasure to work with a company dedicated to providing the most advanced products to its marketers and agencies, building on an unrivaled mobile and digital heritage, thanks to its ad recommendation engine.
Leading the build-out of the Consumer Insights team calls on Denisons background combining consumer psychology, statistics, and marketing; graduate research in advertising effectiveness; and 20 years of experience leveraging research and data to evaluate consumer behavior and solve business challenges. The expanded Voltari group will drive the distillation and dissemination of product, operational, performance, client and consumer insights so the company can continue to evolve the platform and their offering to agency and marketer clients.
For more than a decade, Voltari has empowered brands and agencies to maximize their advertising dollars through smart marketing and advertising solutions. Voltari's real-time, machine-learning optimization delivers content and messaging to people that are most interested in it, when they are most likely to interact, through an integrated and scalable managed service platform. This technology enables Voltaris clients campaigns to gain efficiencies that improve their performance over time. Voltari's technology, expertise and unique go-to-market approach continually deliver higher ROI for its customers while remaining respectful of consumer privacy and compliance with all relevant privacy statutes. For more information, visit www.voltari.com or follow @voltarimedia on Twitter.
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Source: Voltari CorporationCopyright Business Wire 2013