All American Pet Company, Inc. Goes Global With NutraBar, the First True Food Protein Bar for Dogs
LOS ANGELES, CA -- (Marketwired) -- 07/03/13 -- All American Pet Company, Inc. (OTCQB: AAPT) becomes a global brand with its presence on Amazon, world's largest online retailer with $61B in sales.
Lisa Bershan, President of AAPT, said, "The market place for our made in the USA NutraBars is now global and the brand will be available to 80M more dogs around the world -- The bowl is out and the BAR is in."
Amazon began merchandising all three NutraBar SKUs, Original, Low Fat and Senior on its domestic site, but shoppers from all over the world found it as easy to purchase NutraBars and have them shipped internationally with AmazonGlobal. In fact we are now on our fourth re-order for NutraBars and pleasantly surprised by the "BARS" reception outside the US.
Not to be outdone, a recent Wall Street Journal article notes that Walmart will be utilizing its 4000 stores as fulfillment centers to expand its online sales and investing $430M in logistics and fulfillment support. Moreover, each store will draw from on shelf store inventories to eliminate the need for the 40 distribution facility network that Amazon currently supports.
A recent Ogilvy & Mather Study on the impact of social media exposure found it to be the top driver of both impact and spending -- a 17% increase in brand spending by female shoppers affirms that marketing on line produces sales increases domestically and globally while raising the perception of those brands by 24%. AAPT just completed a successful sampling campaign and is now following with a $0.50 manufacturers' coupon to leverage our heightened brand awareness and convert it to sales.
ABOUT: All American Pet Company produces, markets, and sells all-natural super-premium patented wellness products under proprietary brand names specifically for dogs.
This news announcement contains or may contain certain "forward-looking statements." Forward-looking statements may include, without limitation, statements regarding AAPT's plans, objectives, projections, expectations and intentions and other statements identified by words such as "projects," "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. Such forward-looking statements are subject to significant risks and uncertainties, including those detailed in filings made by All American Pet Company, Inc. with the Securities and Exchange Commission. Accordingly we caution our readers that actual results may differ materially and adversely from our beliefs or expectations due to economic, business, competitive, market, financing and regulatory factors. We assume no obligation or undertaking to update any forward-looking statements to reflect any changes in expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. You should, however, review additional risk factors and other disclosures we make in the reports filed with the Securities and Exchange Commission.
Contact Information All American Pet Company, Inc. For more information on the company, visit: www.allamericanpetcompany.com Corporate Office: 310-689-7355 Investor Relations: 310-689-7357
Source: All American Pet Company, Inc.