Luxury Resort Blackberry Farm Using Meru Wi-Fi to Provide Uninterrupted Service -- Help Desk Calls Reduced by 75 Percent
SUNNYVALE, CA -- (Marketwired) -- 08/07/13 -- Meru Networks, Inc. (MERU), a leader in Wi-Fi networking, today announced that Blackberry Farm has selected a Meru Wi-Fi network in support of its commitment to ensuring uninterrupted service and the highest quality experience for its guests and staff. IT leaders at the hotel, a frequent destination for discerning leisure travelers and business leaders from around the world, credit the Meru network with reducing help desk calls by approximately 75 percent.
"We needed to be able to offer wireless, not only in the accommodations themselves, but also in many public areas," said Nick Dibartolomeo, vice president of finance and IT for Blackberry. "The network needed to be high performance and rock solid, as ours is a very high-end property and our guests expect the best. The Meru WLAN has exceeded our expectations. In the past, we would get anywhere from a dozen to two dozen complaints a month across our many rooms. Now we get few, or none at all."
Situated on a remote 4,200 acres in the Great Smoky Mountain range of Tennessee, Blackberry Farm is consistently found in the top of Travel + Leisure World's Best Awards, garnering such recognition as "Number One Hotel for Service in 2012" and "Number One Hotel in North America in 2011." It was recently called the "Number One Hotel for Food Lovers" by Bon Appetit and received a Condé Nast award for the "Best in World Awards for Southern Hotels" in 2012. As a top-rated leisure and business destination, the hotel's Wi-Fi is critical to both guest satisfaction and its daily business processes. With two gourmand restaurants, full spa services and an impressive array of on-site "adventure" activities -- including fly-fishing, horseback riding, clay course shooting, kayaking, hiking and biking -- the Blackberry Farm network is the lifeblood of its operations.
Nearly all of the hotel's guests arrive with multiple mobile devices and approximately 150 of the 350-member staff use a combination of laptops, tablets and company-issued iPhones in the course of their daily work. The hotel also has plans to issue every guest an iPad for use while on the property, beginning in 2014.
"Our guests will arrive, and, instead of receiving a paper itinerary for their stay they can view all of their hotel information from the convenience of their rooms on the iPad," said Dibartolomeo. "Meeting times, adventure activities, dinner times, seating times, departure time, or anything else that they want to know about the property will be done via iPads over the Meru wireless network."
Uninterrupted Service for Guests and Staff
Wi-Fi coverage and reliability are always prime concerns in hospitality, as the overwhelming majority of hotel guests have told the industry. Survey after survey returns the same result: most guests simply will not stay at a hotel that has sub-par Wi-Fi service. Meru's patented single-channel architecture helps ensure uninterrupted service for guests and staff with wireless coverage that is consistently high-performing across the entire property, with no dead zones. When guests move around the property, roaming is seamless with no dropped connections, making it perfect for streaming video and other bandwidth-intensive activities.
"Blackberry Farm is truly one-of-a-kind destination with guest satisfaction being paramount," said Srinath Sarang, co-founder and general manager of the hospitality and entertainment business unit at Meru. "We have worked closely with the teams there to ensure that the WLAN deployment adds significant ROI to the resort, while measurably increasing operational efficiency and guest satisfaction. The network will only increase in importance as the resort adds more guest-facing services, delivered to an increasing number of mobile devices."
For more information about Meru Hospitality Wi-Fi Solutions, see: http://www.merunetworks.com/collateral/solution-briefs/hospitality_wi-fi_solution_brief.pdf
About Meru Networks
Meru Networks is a market leader in the development of mobile access and virtualized Wi-Fi solutions. Meru's MobileFLEX wireless architecture addresses the ever-growing need for higher bandwidth and higher client densities. The Meru Identity Manager solution greatly simplifies secure device on-boarding and the company's unique Context-aware Application Layers enable dedicated channel assignments for specific applications, devices and usage scenarios. Meru customers include Fortune 500 businesses as well as leaders in education, healthcare and hospitality. Founded in 2002, Meru is headquartered in Sunnyvale, Calif., with operations in North America, Europe, the Middle East, Asia Pacific and Japan. Visit www.merunetworks.com or call (408) 215-5300 for more information.
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Source: Meru Networks, Inc.