Target and PETER PILOTTO Announce 2014 Spring Collaboration
London-based designers to create capsule collection, with most items less than $60
MINNEAPOLIS--(BUSINESS WIRE)-- Target Corporation (TGT) and PETER PILOTTO today announced their forthcoming spring collaboration at the designers runway show at London Fashion Week. Available Feb. 9, 2014, at most Target stores in the U.S. and Canada, as well as Target.com, PETER PILOTTO for Target will feature womens apparel, accessories and swimwear, with most items less than $60. Additionally, the Minneapolis-based retailer is partnering with NET-A-PORTER.COM, the worlds premier online luxury retailer, to reach an international audience and offer global fans of PETER PILOTTO a curated assortment of the limited-edition Target collection.
By working with Target, were able to broaden our reach and bring our design aesthetic to an entirely new audience, said Peter Pilotto. This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone, added Christopher De Vos.
Peter Pilotto and Christopher De Vos are the designers behind PETER PILOTTO. The two met while studying at Antwerps prestigious Royal Academy of Fine Arts in Belgium and together created one of Londons most recognized and coveted fashion brands. Celebrated for their innovative, complex and colorful prints, the designers explore and question conventional notions of prints, textiles, sculptural shapes and draping. PETER PILOTTO for Target exemplifies the designers distinct aesthetic, combining hyper-real digital prints in striking blues and greens and warm reds and oranges. The assortment features nearly 70 items and ranges in price from $14.99 to $79.99 for apparel and swimwear and $16.99 to $39.99 for accessories. Standout pieces include chic dresses, flattering skirts and versatile swimwear that can be mixed-and-matched.
Peter and Christopher have a rare talent for capturing the essence and energy of London in a way thats completely universal in its appeal, said Trish Adams, senior vice president of apparel and accessories, Target. This collaboration allows our guests to brighten their look at truly remarkable prices this spring. By working with NET-A-PORTER.COM to make the collection available internationally, were able to introduce Targets democratic approach to design to a new audience.
We think Target is an amazing brand and have long admired their exceptionally produced designer collaborations, said Holli Rogers, fashion director, NET-A-PORTER.COM. We have believed in PETER PILOTTO for years, and being able to offer our global customer base accessibly priced pieces from such a talented design duo is such a phenomenal opportunity.
In December 2009, PETER PILOTTO was awarded the Best Emerging Talent Award and the Womens Swarovski Award for New Potential High-Level Garments at the British Fashion Awards. Additional accolades followed in 2011 when the label received the prestigious Fashion Forward Award by the British Fashion Council. PETER PILOTTO is currently sold at more than 220 retailers worldwide. NET-A-PORTER.COM is one of PETER PILOTTOs most significant retail partners and delivers to more than 170 countries. NET-A-PORTER.COM will carry an edited assortment of the Target collaboration, which also will be available Feb. 9, 2014, offering international fans of PETER PILOTTO an opportunity to purchase the limited-edition collection. Throughout the years, PETER PILOTTO has established a strong celebrity following, including Kristen Stewart, Miranda Kerr, Kate Bosworth, Kerry Washington, Sienna Miller and Emma Watson, among others.
More information about PETER PILOTTO for Target is available on ABullseyeView.com. Guests can join in on the conversation on Facebook, Twitter and Instagram using #PeterPilottoforTarget.
Minneapolis-based Target Corporation serves guests at 1,856 stores 1,788 in the United States and 68 in Canada and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Targets commitment to corporate responsibility, visit target.com/corporateresponsibility.
NET-A-PORTER.COM was launched in June 2000 and has since successfully established itself as the worlds premier online luxury fashion destination. Presented in the style of a fashion magazine, NET-A-PORTER features collections from over 350 of the worlds most coveted designers including Chloe, Marc Jacobs, Burberry, Miu Miu, Stella McCartney and many more. In March 2013, NET-A-PORTER added beauty as a new category. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to Manhattan and London), luxurious packaging and easy returns, NET-A-PORTER offers an unparalleled shopping experience.
Target Public Relations
Evan Miller, 612-761-6802
Target Media Hotline, 612-696-3400
Source: Target CorporationCopyright Business Wire 2013