Despite all the negative attention to the potential health consequences of energy drinks, the...

|By:, SA News Editor

Despite all the negative attention to the potential health consequences of energy drinks, the beverage category is still growing at a rapid pace. Sales in the U.S. toppled the $10B mark last year and are are expected to grow at a double-digit clip this year. Monster Beverage (MNST) claims a dominant 36.8% of the market share for energy drinks - while Red Bull GmbH, Rockstar, and products from Pepsico (PEP) and Coca-Cola (KO) continue to sell well.