More on Coca-Cola (KO) in China (previous): The billions the company plans to funnel into China...

|About: The Coca-Cola Company (KO)|By:, SA News Editor

More on Coca-Cola (KO) in China (previous): The billions the company plans to funnel into China is based on the belief that the market in China is vastly under-penetrated. The Chinese only consume an average of 39 Coca-Cola products (Coke Zero, Sprint, Diet Coke, Minute Maid, etc.) a year compared to the amazing 400 Coke products per consumer in the U.S. (Mayor Bloomberg are you keeping up?). Working in the company's favor is a long-standing relationship with China's government that has been smoother (so far) than the path of some other U.S. consumer giants.