EMC showed off plenty of new software at its EMC World conference, but was light on hardware news. In addition to its ViPR storage management platform, EMC unveiled: 1) An OS update for its Isilon scale-out NAS systems (competes with NTAP) that adds support for data deduplication and the Hadoop big data framework. 2) A Data Protection Suite (competes with SYMC and CVLT) that ties together existing backup/archive software, while allowing for more flexible licensing. 3) The addition of hybrid cloud support for its Syncplicity cloud file-syncing platform. EMC wants to make clear it won't get left behind as a growing amount of storage industry value shifts to software, with much of it residing on servers rather than storage arrays.