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The collapse of Yum Brands' (YUM) market share in China isn't solely tied to the avian bird flu...

The collapse of Yum Brands' (YUM) market share in China isn't solely tied to the avian bird flu crisis, according to industry analysts. The KFC chain hasn't adapted its menu to consumer tastes in China successfully or tapped into "aspiration" diners.
Comments (8)
  • The KFC chain hasn't adapted its menu to consumer tastes in China successfully or tapped into "aspiration" diners?

     

    Who is the idiot that wrote this? Of course they did. Better than any other multinational.
    13 May 2013, 07:13 AM Reply Like
  • I agree with you, KFC adapted its menu to Cn tastes > than McDonald's.

     

    It was because KFC was blasted credibly by the Cn media.
    13 May 2013, 12:11 PM Reply Like
  • I sold YUM in the mid-sixties and wish I hadn't. YUM has the best CEO in the fast food industry, (excluding Howard Schultz at SBX),
    and whatever problems the company encounters, he will figure out how to overcome them and continue to grow the business. Over the next two years YUM will out perform MCD.
    13 May 2013, 07:55 AM Reply Like
  • Right or wrong in this guy's OPINION, I just hope they keep doing what they are doing. I have a pretty good profit in the company.
    13 May 2013, 08:54 AM Reply Like
  • Who ever wrote this piece is an idiot. YUM is dong just fine. Long YUM
    13 May 2013, 09:53 AM Reply Like
  • Hop onto your Harley (HOG) and take a spin down
    to your local KFC (YUM) and pick up a 30 piece bucket
    of your favorite chicken. You can't go wrong!
    13 May 2013, 11:15 AM Reply Like
  • This is hit piece designed to get a response and bears little to validity. Do you think anyone in China is eating a lot of chicken while this epidemic is still active? As soon as the health crisis is over, sales will recover and normal eating habits will resume. I do not see KFC becoming Kentucky Fried cow or pig or lamb because people do not want to eat as much of those animals and they cost a lot more if they did.
    14 May 2013, 02:11 AM Reply Like
  • The Shanghai Bird flu 2 emergency has been called off.

     

    Anyways KFC chicken ain't fresh (that is my excuse for not even bothering to see how busy KFC was in the local Shanghai mall)
    14 May 2013, 03:03 AM Reply Like
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