Broadcasters ABC, CBS, Fox, and NBC will settle for the lowest round of average rate hikes in...
Broadcasters ABC, CBS, Fox, and NBC will settle for the lowest round of average rate hikes in three years during the "upfront" selling season, according to industry watchers. Though the expected increase in ad rates of 6% sounds fairly lush, annual rate increases were in the double digits only two years ago before the impact of streaming alternatives and a step up in cable programming was fully felt. Upfront ad rate forecast: CBS +6.5%, ABC (DIS) +6%, Fox (NWS, NWSA) + 5.5%, NBC (CMCSA) +5%.
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