Broadcasters ABC, CBS, Fox, and NBC will settle for the lowest round of average rate hikes in...
Broadcasters ABC, CBS, Fox, and NBC will settle for the lowest round of average rate hikes in three years during the "upfront" selling season, according to industry watchers. Though the expected increase in ad rates of 6% sounds fairly lush, annual rate increases were in the double digits only two years ago before the impact of streaming alternatives and a step up in cable programming was fully felt. Upfront ad rate forecast: CBS +6.5%, ABC (DIS) +6%, Fox (NWS, NWSA) + 5.5%, NBC (CMCSA) +5%.
From other sites
at MarketRealist.com (Mar 20, 2015)
at CNBC.com (Mar 13, 2015)
at CNBC.com (Mar 12, 2015)
at Benzinga.com (Feb 27, 2015)
at Benzinga.com (Feb 20, 2015)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs