Sohu (SOHU +2.5%) pops on Chinese media reports it's set to sell its Sogou search engine to...

|By:, SA News Editor

Sohu (SOHU +2.5%) pops on Chinese media reports it's set to sell its Sogou search engine to Qihoo (QIHU -2.5%) for $1.4B. However, Sohu CEO Wang Xiaochuan has denied deal rumors; past reports have claimed Baidu and Tencent are also in the running. With Sohu still only having a market cap of $2.4B, it looks like many investors are skeptical (Sogou makes up less than 12% of Sohu's revenue). Qihoo (and for that matter, Baidu) would have to do a lot of heavy lifting to integrate Sogou with its own search engine.