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Apple (AAPL -2.5%) has dived over the last 30 minutes of trading on heavy volume, without any...

Apple (AAPL -2.5%) has dived over the last 30 minutes of trading on heavy volume, without any news to explain the move. The decline comes with the NASDAQ still up 0.5% on the day.
Comments (74)
  • Probably the idea that no good news will come until the fall..
    14 May 2013, 02:37 PM Reply Like
  • "No good news will come until fall" has been known since April 23, earnings date..that isn't it.
    14 May 2013, 10:44 PM Reply Like
  • A speaker at whatever convention stated today that (in the US) intentions to buy smart phones this year is down vs L/Y....but a greater % intended to buy I Phones vs Android
    14 May 2013, 10:44 PM Reply Like
  • Little late on the story aren't u SA?
    14 May 2013, 02:39 PM Reply Like
  • Late on plenty of breaking stories...
    14 May 2013, 05:09 PM Reply Like
  • I was wondering what happened to "sell in may and go away" and realized today that it only applies to AAPL this year.
    14 May 2013, 02:43 PM Reply Like
  • I sold Apple on Monday, after technicals indicated the upswing was over. After dividends and fees, I broke even on the trade.


    Up 'till now, I was second-guessing myself.
    14 May 2013, 02:46 PM Reply Like
  • I sold AAPL@635 on October 15 per this signal:
    15 May 2013, 08:26 AM Reply Like
  • I sold on the same date and almost the same price based on the concept that no tree grows to the sky. The second concept is that when everyone says a stock is going up X percent, that means it's actually about to head down, since everyone is always wrong. I don't need to pay a stock picking service to generate complicated algorithms about something which should be obvious to anyone with some trading experience.
    15 May 2013, 02:00 PM Reply Like
  • GMCR broke about the same time. I said the pullback was coming.

    14 May 2013, 02:48 PM Reply Like
  • you da man Bill
    14 May 2013, 02:53 PM Reply Like
  • There is a world of things to accomplish if you don't care who gets the credit.
    14 May 2013, 02:56 PM Reply Like
  • all the traders need cash to buy NFLX, N, CRM, LNKD & WDAY. They are surfing the Fed wave in an effort to catch the ETFs
    14 May 2013, 02:48 PM Reply Like
  • The lower it goes, the better the share buyback opportunity for Apple.
    14 May 2013, 03:01 PM Reply Like
  • Bingo!
    14 May 2013, 03:26 PM Reply Like
  • Let's get something clear about buybacks. A buyback is only good as long as the company is actually buying stock at or near the low. Assuming APPL is really going to do the buyback (they haven't yet), they take the same risk as any other buyer of their stock. APPL is trading at 426.64 as I write. Previous close was $443 and it dropped to 439.16 at the open. Would it have been a good buy for Apple at the open? Obviously not, at least for today. Would it have been a good buy for Apple yesterday? Apparently not. Is it a good buy at 426.41 (dropped another 23 cents since I've been typing this)? No one, including you, knows. Apple has the pull the trigger at some price, and they suffer if they are wrong, just like us. On top of that risk, they incurred debt to do the buyback, shaving another 2% or so off the return.


    No one knows where the bottom is for Apple. Companies have gone broke spending lots of money to aquire treasury stock at a price which was far above the ultimate low, and they didn't have te cash to carry on operations because of it. The buyback is a seriously bad idea. Raise the dividend and start attracting value investors. You can put lipstick on a pig with a good dividend, and there's no queston that Apple's balance sheet has more than enough cash to support a hgher If things start to go pear shaped, reduce or eliminate the dividend. You can't get the money back from treaury stock purchases unless you can sell it for more than you paid for it. That's a risky gamble in notoriously short-lived tech stocks. Anyone remember Palm? It was a high flyer eight years ago, and now it's gone. Don't think for one minute the same thing can't happen to Apple.
    15 May 2013, 02:38 PM Reply Like
  • Oops! Down to $425.92 now. Pretend you're Tim Cook. When do pull the trigger? Better be right or the grandkids won't be getting the GI Joe with the Kung-fu grip this Chistmas because you'll be out of a job.
    15 May 2013, 02:42 PM Reply Like
  • An analyst, David Trainer, came out and said that AAPL was a $240 stock - knee-jerk reaction. Support at $435. We'll see if it holds.
    14 May 2013, 03:04 PM Reply Like
  • Apparently Trainer is trying to protect short positions against a squeeze. It amazes me how any analyst's opinion, no matter how ludicrous, is always initially regarded as serious commentary that deserves to be acted upon by the investing herds. Act first, think later seems to be the motto in this era of ultra high speed trading. The last time AAPL was at $240, the iPad had been released for only a few months, and iPhone sales were considerably less than half their current level.
    15 May 2013, 02:34 AM Reply Like
  • A lot of people bought a 400 and are taking profits....
    14 May 2013, 03:04 PM Reply Like
  • People would be stupid to take profits at $450, if they bought it for $400 plus. What kind of short sighted nut would do something like that? Even if one bought 100 shares (which would have cost $40,000; a princely amount) he/she would make just $5000 if he/she sold at $450. Not enough to buy and sell if one has to fork out $40,000 at one time.
    14 May 2013, 03:16 PM Reply Like
  • For a two week investment it's a princely amount...
    14 May 2013, 03:35 PM Reply Like
  • Bra,
    I bought at just under 400 and sold at 460. About 16% in less than two weeks. That for many people is a good year. I may be a nut, but I have mad 40% on my portfolio in the last six weeks and something about that does not make me feel very stupid.
    14 May 2013, 06:04 PM Reply Like
  • Seriously? You ever done any day trading, or even short-term trading? I did much the same thing as upyourassets...bought at $400, sold at $450. Didn't the have the courage to wait for $460. :-) Still, that's a $50 per share profit on my measly 50 shares, or $2500 in two weeks, minus $20 in commissions. That's about a 300% annual return.


    If you had $20,000 (really not such a princely amount) and bought a stock you believed had the possibility of a decent short term profit, you'd miss the chance at $2500 because of all that work making a few key presses on the computer isn't worth it? I had my limit order in to sell at $400, so my only risk was the $20 commission. Now calculate the annual return. I think APPL is stuck in a range from $375 to $475. When it gets low enough, the Apple fanboyz come out of the woodwork because it's "too cheap". At the high end of the range, institutions and traders dump it and book profits. I'm hoping the fanboyz pump APPL a few more times so I can dump APPL again for my lousy $50 a share before the pattern becomes less reliable. $2500 will still buy me a decent weekend in Vegas. ;-)
    15 May 2013, 03:11 PM Reply Like
  • Sar,


    I bought in again at 420. This could be fun for awhile.
    17 May 2013, 12:21 PM Reply Like
  • all cell phone companies are down big %
    $aapl(-2.3%) $nok(-5.8%) and $bbry (-4.7%)
    14 May 2013, 03:13 PM Reply Like
  • It is completely idiotic that GOOG shares sit around $900 and AAPL sit at $400. This feels like Bizarro world from the DC comics.
    In WHAT universe is GOOG worth $900 with its horrible P/E ratio versus AAPL (if it is really worth only $400 plus) with its fantastic P/E ratio?
    14 May 2013, 03:14 PM Reply Like
  • its called sentiment........its either positive or negative.......there are many stocks w/ wonderful fundamentals that are dogs and vice versa.
    Watch the charts...tells you a lot of what you need to know. position in either GOOG or AAPL
    14 May 2013, 03:20 PM Reply Like
  • You are traveling through another dimension, a dimension not only of sight and sound, but of mental delusion and manipulation. Next stop, the twilight Zone.
    14 May 2013, 09:04 PM Reply Like
  • Only the ignorant solely base their stock assessment on the PE ratio.
    14 May 2013, 09:12 PM Reply Like
  • And the lemmings follow analysts & hedge funds.
    15 May 2013, 09:30 AM Reply Like
  • Aren't we ex-div today ?


    I just bought at 443. Let's see what happens in 6 months.
    14 May 2013, 03:14 PM Reply Like
  • Perfect. I bought as well. People might think we are idiots but we will see them after 6-12months.
    14 May 2013, 05:41 PM Reply Like
  • My sympathy to both of you. Since it's at $423 and change right now (3:17 pm EDT), you've both lost a cool $20 a share, which means it has to go up at least $20 to be even, not counting the opportunity cost of lost money. I wonder if people who bought last October at $700 are thinking that 6-12 month plan is working out well for them now?
    15 May 2013, 03:22 PM Reply Like
  • I am long Aapl, and by that I mean 20 years+ - TO INFINITY AND BEYOND!!!. I am passing it on to my kids when I leave this world. It is a sound and prolific company with yet a lot of potential.. Amidst the price fluctuations, I find it to be an exciting company to own. It's my right and prerogative to feel that way, and I will hold onto Aapl.unless something major happens within the company that changes things dramatically and irrevocably for the worse..
    14 May 2013, 03:27 PM Reply Like
  • Wow! Apple, which has been a public corporation for all of 33 years, and has barely escaped bankruptcy twice already, is a hold to infinity....for the grandkids even! I wonder if the people who bought GM, a gold plated blue chip company if there ever was one, did the same thing? How about Kodak? Goodyear? It's certainly your right to do what you want with your money, but I suspect the kids might be a little miffed that 20 years ago dad wasn't paying better attention to performance rather than falling in love with a stock.
    15 May 2013, 03:36 PM Reply Like
  • X-D was May 9
    Payday is May 16
    14 May 2013, 03:29 PM Reply Like
  • it's purely technical...There was a time and price resistance at 465 and AAPL came close to testing that rolled over Friday. I am short since then
    14 May 2013, 03:29 PM Reply Like
  • I heard there was a rumor circulating that Steve Jobs died again.
    14 May 2013, 03:32 PM Reply Like
  • Actually if I recall the stock was up the day after he died, but funny nonetheless
    14 May 2013, 10:57 PM Reply Like
  • Apple dived on Hon Hai news.
    14 May 2013, 04:43 PM Reply Like
  • Good catch. Maybe an excuse to take profits for short-term traders? Seems like a bit of an overreaction (shocking for AAPL news to get an overreaction!). This is really just the carryover effect from old news about the slow down that was priced into AAPL stock months ago. And most of Hon Hai's troubles stem from PC and console sales dives.


    Weakening orders for Apple Inc. products and a slowing global computer market drove revenue down 19 percent from a year earlier. Sales may decline further this period as Hon Hai awaits new products to be introduced in the second half.
    “Apple’s shipment slowdown, particularly for the iPhone, drove revenue lower which dragged on profits,” said Alberto Moel, who rates Hon Hai outperform at Sanford C. Bernstein in Hong Kong. “Their non-Apple business was also hit dramatically with a decline in the PC market and weak consumer electronics such as games consoles and digital cameras.”
    Apple, which accounts for about 40 percent of Hon Hai’s sales, posted its first profit drop in a decade and slowest revenue growth in three years for the period.
    14 May 2013, 06:05 PM Reply Like
  • Slow to innovate on the airwaves at present time...wallstreet wants something new and disruptive now....end of story...
    14 May 2013, 05:04 PM Reply Like
  • Short interest in AAPL has doubled in the last month.. Appears a couple of hedge funds are at work here. Possible move to the $430 level & we'll see if it holds there.


    Long AAPL
    14 May 2013, 05:51 PM Reply Like
  • Sorry, just read it again & realized you were saying exact opposite of what I thought.
    14 May 2013, 09:24 PM Reply Like
  • Interesting. Say what you will about Tim Cook, but he sent a message by announcing a 100B buy back. He told people like you that he has 33B this year to stop you from spreading fear and falsely depressing his company's stock. Every time you do it, you have given him an opportunity to buy his stock back at a bargain. You may have caught his people in a meeting from 2p to 4p today, but short this stock at your own risk. I'm willing to bet that Cook can stay solvent longer than you can.
    14 May 2013, 09:24 PM Reply Like
  • Since it's at $428 now (2:37 pm, 5/15) and has been sinking like a lead balloon all day, it appears that the "support" level didn't hold too well. That's the trouble with fantasy numbers like "support levels"....they are just a fantasy. We are probably a week away from $430 being labeled a "resistance level". That won't be right either. Once the hedgies decide which stock is the pump and dump winner for the month, they will pummel it unmercifully. I suspect that it's AAPL's turn in the tank. It's being dumped now, but watch what happens when the lemmings flock in to buy "cheap" AAPL. The hedgies are banking on the idea that 90% of the fanboyz on SA will say "It's too cheap!", dive back in, and watch it get dumped again.
    15 May 2013, 03:52 PM Reply Like
  • Apple - great company. The stock? aaah not so great.


    If it doesn't cross $500 by the end of the year, I'm trimming my position to offset capital gains. All my other dividend growth stocks have been performing super great so far and the icing on the cake is the great dividends which I can reinvest. AAPL? what a party pooper. I went off my investing criteria and put some money in a tech stock like AAPL and I was thoroughly punished for it. I enjoyed watching the stock go up from 500 to 700 and added to my position on it's way down to the 400s. Well, inspite of all the fundamentals, the sentiment on this stock sucks so what else can you expect. It's the "boring" stocks that have been sound, faithful and rewarding. AAPL is like an albatross around my portfolio's neck - won't reach break even so I can rebalance it. That's why I'm thinking that if this stock acts like how EMC or Cisco following the dotcom bust, I'm definately going to sell for a loss and offset my capital gains from this year.
    14 May 2013, 06:07 PM Reply Like
  • Did that last year except ... sold from AAPL position as it went to $500 and am holding there with my LT core purchased at $ 185 to 250 ... the offsetting of other capital gains was a LT win. Hard to pick the $700 moment ... easier to acknowledge it and sell in steps to your core position. If it is not a core position then you are absolutely right your real mistake was purchasing outside of your normal investing criteria.
    14 May 2013, 07:58 PM Reply Like
  • Good move. It won't hurt to cut losses and offset them on capital gains. It's hard but I've done it before and never regretted it. Live, learn and move on. There are lots of stocks out there that will give you average to handsome returns. The hyped up stocks are the ones that seem vulnerable to upsets.
    14 May 2013, 08:39 PM Reply Like
  • Spy,


    It seems to me that the only mistake you made was not selling when you had a profit, especially when it started to drop. Nothing wrong with taking profits and moving on. Even if the stock went to $1000 like some were calling for you still would have made money. I know it is easy to armchair QB. I have certainly made my share of mistakes. One of the big mistakes you could make now would be to chase the profits in div stocks just as they peak. I tend to be more contrarian. Good luck. Disclosure. Long appl. At least for the next five minutes (<:
    17 May 2013, 12:31 PM Reply Like
  • The drop is just noise, move along folks, nothing to see here.


    Long AAPL.
    14 May 2013, 06:12 PM Reply Like
  • Michael, down over one day...and this isn't the first day it's done just noise? Is there anything that might make you a little less of a the new iPhone coming out wih a 3.5 inch screen? :-) Down over 40% in six months with no meaningful rally is a bit more than noise to me.
    15 May 2013, 04:00 PM Reply Like
  • Yep the hedge fund guys want to liquidate and move into NFLX and AMZN......those sly dogs.
    14 May 2013, 06:13 PM Reply Like
  • Im guessing the drop was from the news google is releasing a music streaming service..this will obviously be a big rival if apple brings out one.
    14 May 2013, 07:04 PM Reply Like
  • bingo.
    15 May 2013, 10:08 AM Reply Like
  • AAPL is one of the largest capitalized companies in the equity universe. The SEC and/or exchanges should have a responsibility to instill confidence in the system-they know what happened-or can readily find out.
    I had my usual bear call spreads in place, but I anticipate this sort of crap. Average investors shouldn't have to go to bed wondering if a major company will sell off-for no obvious reason.
    14 May 2013, 09:14 PM Reply Like
  • Yes, investors must go to bed worrying if a major company will sell of for "no obvious reason." Its called the stock market. Have you heard of it?
    Are you joking? You use option hedging strategies but are oblivious to the glaringly obvious reality that the markets are volatile in the short-run and that yes, a stock can move 2-3% in any given day and quite frequently will?


    And actually there very much was significant news in form of Google's announcement regarding a music streaming service).
    15 May 2013, 10:13 AM Reply Like
  • want the SEC to investigate the reason one of your "favorite" stocks has the gall to drop 3.3% in one day? Because it's so big and well-capitalized that it's "too big to fail"? And there was no news to cause the drop, other than the fact there was news, and the stock is XD, which is usually when divdend investors sell? I go to bed EVERY night wondering which of my stocks might rocket up or tank, but that's why there are limt sell and buy orders. That way, you can worry about it all you want, but you'll be protected within your tolerance window of risk and/or goal window for profit. Sounds like a pretty good system to me. So called "average" investors should probably be buying bonds and CD's if they don't understand risk in the stock market.
    15 May 2013, 04:15 PM Reply Like
  • Today' drop was somewhat predictable after David Tepper
    Of the hedge fund Appolusa panned the stock saying that it was neither " evolutionary" or"revolutionary " and that it was dead money until it comes out with a new product! Just another tech stock he said on this morning's squakbox! Tepper is the trader who
    Endorsed the bull market in 2010 as well as today and has become a Demi-god among traders. Mike
    14 May 2013, 10:19 PM Reply Like
  • The management and BOD of Apple are doing everything right in making Apple irrelevant. It's like they have a death wish, and they know that by doing nothing their wish come true sooner.
    14 May 2013, 10:48 PM Reply Like
  • My God so apple stock went down is this the first time this has happened. As a matter of fact other stocks went down too!
    14 May 2013, 10:48 PM Reply Like
  • Bought at $422 and plan to check on it 4/30/2014.
    14 May 2013, 11:23 PM Reply Like
  • Great move, Gramps. What could possibly go wrong with a volitile stock like AAPL except a near total collaps and you lose 90% of your money? At least you won't have to start worrying until then, so it will be good for your blood presure over the next year.
    15 May 2013, 04:23 PM Reply Like
  • Actually blood pressure looking good.
    We'll see if we have a $42 AAPL next year.
    15 May 2013, 09:34 PM Reply Like
  • Lot of money rotated in Intel and Microsoft over the last couple of weeks. People are cashing in Apple chips for a) pullback, b) ride other momentum plays.
    14 May 2013, 11:25 PM Reply Like
  • I am long and over-weight Apple. I hope the stock crashes in the current quarter. It would be great if the stock would drop below 400 again. I am surprised that anyone would short the stock but if it goes down it is both good for them and good for myself. Apple is playing the market and it is a bit comical if you ask me, however, I am biased.
    15 May 2013, 02:45 AM Reply Like
  • So, you're "long and over-weight Apple", you hope it crashes below $400, and you think this will be good for investors who are both short and long in AAPL? How exactly is Apple "playing the market"? Seems like the other way round to me. You must have a different outlook on investing than me. Having a long stock position and watching it crash usually isn't all that humorous to me. However, I am biased toward the side of making money while enduring risk.
    15 May 2013, 04:28 PM Reply Like
  • Do you know what a long position means? It means a long term holding. If it the stock drops the company buys back the stock cheaper which is better for a long term investor opposed to buying back at higher prices. I was obviously being sarcastic but I guess you were not able to pick-up on that. Playing the market means he company is timing product releases strategically and creating doubt in order to buy back stock at cheaper prices. Good luck with your "different investing outlook".
    16 May 2013, 02:48 AM Reply Like
  • T bought At $69 (300 shares) got a split a couple of weeks later.
    still holding , miss the take on the BIG profit when iy was $700 per.
    15 May 2013, 09:24 AM Reply Like
  • There was news. Google announced yesterday after closing hours that they will about to unveil a streaming news service and had negotiated deals with the major labels. Apple has been working on this for over a year and was still in negotiations. It was supposed to be the future of iTunes for Apple and music for the rest of us. If true, its a big loss to Apple.
    15 May 2013, 10:07 AM Reply Like
  • "Google announced yesterday after closing hours that they will about to unveil a streaming news service and had negotiated deals with the major labels"


    Google needs to profit from this, where Apple has the mass audience!
    15 May 2013, 10:26 AM Reply Like
  • Fox con honhai misdeed....blame it on apple
    15 May 2013, 11:25 AM Reply Like
  • No news!
    On the contrary, it is the Google Conference where some Apple crushing items were revealed. The conference started on Wed May 15, but the door opened on Tue 14th for onsite registration. So all the news were leaked out among participants.
    18 May 2013, 10:54 AM Reply Like
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