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Even as Yahoo (YHOO -0.2%) courts prospective buyers (I, II), it's stepping up its ad sales...

Even as Yahoo (YHOO -0.2%) courts prospective buyers (I, II), it's stepping up its ad sales efforts, long seen as a culprit behind its weak ad revenue growth. The latest evidence: Yahoo is restricting the ability of Google (GOOG) and others to re-sell its inventory, out of the hope that Yahoo's own sales teams will obtain higher ad rates. Earlier this month, Yahoo announced it was acquiring ad software firm Interclick.
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Comments (1)
  • Miggles
    , contributor
    Comments (5) | Send Message
     
    Good luck Yahoo seeing how things are for you...you are gonna need it.
    24 Nov 2011, 02:53 AM Reply Like
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