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Even as Yahoo (YHOO -0.2%) courts prospective buyers (I, II), it's stepping up its ad sales...

Even as Yahoo (YHOO -0.2%) courts prospective buyers (I, II), it's stepping up its ad sales efforts, long seen as a culprit behind its weak ad revenue growth. The latest evidence: Yahoo is restricting the ability of Google (GOOG) and others to re-sell its inventory, out of the hope that Yahoo's own sales teams will obtain higher ad rates. Earlier this month, Yahoo announced it was acquiring ad software firm Interclick.
Comments (1)
  • Good luck Yahoo seeing how things are for you...you are gonna need it.
    24 Nov 2011, 02:53 AM Reply Like
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