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Can McDonald's (MCD -0.6%) reinflate same-store sales with its plan to focus on value pricing...

Can McDonald's (MCD -0.6%) reinflate same-store sales with its plan to focus on value pricing and swap in new quarter pounder products for Angus burgers? Many Wall Street profit estimates on McDonald's bank on a summertime bump from the menu innovation, but the volume of sales will have to be high to offset the shift to lower-margin items. What to watch: An early August release on July sales will be crucial.
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  • Richard Adams
    , contributor
    Comments (179) | Send Message
     
    A focus on "value" drives down the average check which drives down profits. The McDonald's franchised business model is broken.
    16 May 2013, 12:46 PM Reply Like
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