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Research In Motion (RIMM) +3.3% premarket as it unveils its Mobile Fusion enterprise mobility...

Research In Motion (RIMM) +3.3% premarket as it unveils its Mobile Fusion enterprise mobility system, which aims to help corporate customers keep track of employees' BlackBerrys as well as devices running Android and iOS. The move incorporating competitors' products is a tacit acknowledgment by RIMM that its grip on the corporate smartphone market is loosening.
Comments (1)
  • kmi
    , contributor
    Comments (3979) | Send Message
     
    It's not RIM's grip that is loosening, it is the market that is changing.

     

    People want to bring their own devices into the workplace, and want corporate systems to work with their device of choice. This results in some very interesting and important changes in the phone market:

     

    1) Companies like RIM are forced to integrate functionality into their enterprise systems to accomodate alternative platforms.

     

    2) The EMPLOYEE is purchasing and providing the phone the employee chooses to use and interact with the corporate systems.

     

    3) The EMPLYER is no longer purchasing large quantities of phones and providing them to its employees as a perk, nor is the employer respnsible for or purchasing data plans for its employees.

     

    4) Smartphones will become a de facto requirement for employees, just like cars.

     

    5) More retail customers will need data plans that used to be provided by their employers and retail has better margins, so companies like ATT and Verizon will see increased revenues.

     

    RIMM is not chasing the ball, but placing itself ahead of it, as it is very aware of all this. RIM has also figured out that the phone OS has become less relevant, since you can virtualize it, and new higher power multicore processors will allow that to happen seamlessly, and has moved to accomodate it.

     

    Whether RIM's strategy will be successful is a different story.
    29 Nov 2011, 10:37 AM Reply Like
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