Adobe (ADBE), struggling to deal with soft Creative Suite sales and the slow demise of Flash, is...

|About: Adobe Systems Incorporated (ADBE)|By:, SA News Editor

Adobe (ADBE), struggling to deal with soft Creative Suite sales and the slow demise of Flash, is working to bolster its ad technology offerings - recently singled out as a priority for the company. The latest proof comes via its acquisition of Efficient Frontier, a provider of online ad buying solutions across multiple platforms. Earlier this month, Adobe announced the purchase of video ad solutions provider Auditude.