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Adobe (ADBE), struggling to deal with soft Creative Suite sales and the slow demise of Flash, is...

Adobe (ADBE), struggling to deal with soft Creative Suite sales and the slow demise of Flash, is working to bolster its ad technology offerings - recently singled out as a priority for the company. The latest proof comes via its acquisition of Efficient Frontier, a provider of online ad buying solutions across multiple platforms. Earlier this month, Adobe announced the purchase of video ad solutions provider Auditude.
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