Shares of Zipcar (ZIP -1.6%) lose steam - continuing a downward trend since the firm's IPO -...

|By:, SA News Editor

Shares of Zipcar (ZIP -1.6%) lose steam - continuing a downward trend since the firm's IPO - despite launching service in Los Angeles and San Francisco this month (I, II) and catching a favorable rating from Needham. Will car-sharing ever be a viable consumer option if the jobs reports keep improving?